SOURCE: Rovion

September 06, 2005 12:20 ET

Rovion Technology Lets A&E Interact Online With Television Audience

BlueStream™ Allows A&E Stars to Deliver Personalized Message to Visitors of AETV.com

OWINGS MILLS, MD -- (MARKET WIRE) -- September 6, 2005 -- Rovion Inc., the leading creator of online video spokespeople, announced today that it has provided its BlueStream™ technology to AETV.com, the official website for A&E, allowing for 'out of the box' streaming video greetings from several TV stars from the network's hit series.

Virtual spokespeople from some popular A&E programs, including: Dog the Bounty Hunter; Criss Angel, star of "Criss Angel Mindfreak"; and Bill Kurtis of "American Justice," welcome visitors to the website and encourage them to play a trivia game for the chance to win an iPod. Rovion's BlueStream technology allows website owners to digitize a spokesperson and literally, put them inside the homes and offices of target audience members. The spokesperson will direct users to special offers and other parts of the website, encouraging user participation, retention and increased spending.

"Our BlueStream technology is the perfect solution for a media company like A&E. It helps them bridge the gap between their viewer's television and online experiences," notes Rovion CEO, Len Ostroff. "Visitors to the A&E website can now see their favorite television personality appear to speak directly to them. This creates a compelling opportunity for A&E to promote their stars and shows during off-viewing hour times."

"We are always exploring new ways to drive tune-in from AETV.com to the network," said Jim Turner, Vice President, Interactive. "BlueStream's technology allows us to do just that by interacting with our viewers in a fun, new way."

Simplicity is a key factor in BlueStream's successful penetration of the market. It only requires the website owner to add one line of JavaScript to his/her web page. Rovion provides everything else to enable a lifelike video overlay of a human being speaking to the website audience. If a site would like to create a customized promotional message that is not already filmed, Rovion provides expert help with writing scripts, hiring talent and shooting the video itself. For the consumer visiting the site, BlueStream™ appears as a seamless automatic video message that politely loads in the background and works with all standard operating systems and browsers.

Rovion's BlueStream™ technology is currently used on websites for promotion, direct response, advertising, e-learning, internal corporate communications, 'website tour guides,' promotions and a host of other uses.

Results show that sites employing BlueStream have been able to retain more visitors, keep them on the site longer, drive click-throughs, increase sales and encourage them to fill out forms or order products on the site more readily. More information is available at www.rovion.com

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading creator of online video spokespersons for web publishers, media organizations, advertisers, and business users. Rovion's patent-pending BlueStream™ technology has revolutionized the process of incorporating broadcast-quality special effects into the broadband Web experience, enabling websites to "come alive" with compelling video messages leading to increased response rates, recognition, retention and revenues.

BlueStream™ has been licensed to hundreds of organizations, including Discovery, NASCAR.com, TV Guide, Comcast, LasVegas.com, Reynolds and Reynolds, Roush Racing, NBA.com, the Miami Heat, Atlantic Records, and many others. TV groups include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young, Dispatch and LIN. Radio stations within Clear Channel, RadioOne, Susquehanna and Infinity Broadcast Groups, among others, have also licensed BlueStream.

About A&E Network

Now reaching more than 88 million homes, A&E Network brings viewers the Art of Entertainment™ through a unique combination of three genres -- The Art of Biography, The Art of Documentary, and The Art of Drama. A brand synonymous with excellence in television, A&E Network offers a diverse mix of programming ranging from critically acclaimed original series and movies, to innovative documentaries, to the Emmy Award-winning Biography® series, to dramatic specials, feature film presentations, and contemporary performances. In 2004, A&E Network holds the distinct record for the most Primetime Emmy nominations (24) for a basic cable network. The A&E Network website is located at www.aetv.com and the Biography® website is located at www.Biography.com. The Biography Club is located at www.BiographyClub.com.

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