SOURCE: Brandstand Group

Brandstand Group

Brandstand Group

July 26, 2011 09:00 ET

Roy Rogers Chooses Brandstand Group for Brand Marketing Expertise

Resurgent Restaurant Chain Partners With Foodservice Industry Brand Marketing and Strategy Firm to Achieve Accelerated Growth

FREDERICK, MD--(Marketwire - Jul 26, 2011) - Roy Rogers restaurants today announced it has selected Brandstand Group, the restaurant industry's premier brand positioning, management and communications strategy firm, as its brand strategy and marketing agency of record. Working closely with Roy Rogers' executive team, Brandstand will manage the company's proactive marketing efforts as it strives to continue to increase market share and promote further franchise growth.

Since acquiring the Roy Rogers trademark rights in 2002, Roy Rogers Franchise Company has envisioned an all-encompassing plan to enhance their market imprint in the minds of customers and potential franchisees. They see Brandstand Group as the strategic partner that can help them meet these objectives.

"The team at Brandstand impressed us with their proven track record of guiding some of the foodservice industry's leading companies to grow their brands with precision and profitability, and their creative approach to promoting our restaurants in particular," said Roy Rogers Co-President Jim Plamondon. "But it was their energy and passion that ultimately made the difference. We're confident we've chosen the best partner for the job ahead."

Brandstand will provide Roy Rogers with a variety of strategic marketing initiatives including, but not limited to, research and analysis, brand strategy, and integrated marketing solutions during the engagement. Brandstand's integrated mix of marketing solutions will encompass digital marketing, local store marketing, direct marketing, public relations, and other media solutions to drive new trial, boost sales and increase franchise development.

"Roy Rogers isn't just a brand with an incredible heritage, they're a company with real vision and continued growth potential," said President and CEO Chris Petersen, Brandstand Group. "With our well-established history and expertise in strategic brand management for restaurants as well as across social, digital and traditional media channels, we look forward to helping Roy Rogers fulfill their vision long term."

Roy Rogers is known in the industry for the "Triple Threat" -- serving real USDA Choice roast beef, slow-roasted in each location, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roy Rogers is its Fixins Bar®, which features a dozen different condiments such as fresh lettuce, tomatoes, pickles, onions and jalapeños. In addition to lunch and dinner, Roy Rogers offers breakfast items such as cream-chipped beef, made-from-scratch pancakes, and crescent and sourdough sandwiches. Along with the famous Fixins Bar®, restaurant amenities include a drive-thru, flat screen TV and free Wi-Fi connectivity.

About Roy Rogers
Based in Frederick, MD, the Plamondon Companies own and operate 20 Roy Rogers corporate restaurants, and oversee 31 franchise locations in the Mid-Atlantic region. In addition, the Plamondon Companies own / manage 6 hotel properties in Maryland. Visit Roy Rogers on the Web at www.royrogersrestaurants.com.

About Brandstand Group
Founded in 2002, Brandstand Group is the premier restaurant brand positioning, management and communication strategies firm in North America. With offices in Washington, DC, Chicago, Illinois, Rochester, New York, Tampa, Florida and Harrisburg, Pennsylvania, Brandstand Group blends the art and science of marketing to help some of the foodservice industry's leading companies grow their brands with precision and profitability. For more information, go to www.brandstandgroup.com.

Contact Information

  • For More Information, Contact:
    Gwyn Geiman
    Plamondon Enterprises, Inc.
    301 695 5051, ext. 136
    Email Contact

    Ken Jones
    Brandstand Group
    571 228 2880
    Email Contact