The Royal Canadian Legion

The Royal Canadian Legion

September 24, 2013 16:03 ET

Royal Canadian Legion Members Welcome to Distribute Poppies in Target Canada Stores

MISSISSAUGA, ONTARIO--(Marketwired - Sept. 24, 2013) - Target Canada is clarifying its standing policy regarding the Royal Canadian Legion's annual Poppy Campaign in conjunction with Remembrance Day.

"Canada's Veterans and other Royal Canadian Legion members are most welcome to offer Poppies to customers outside the front of our stores or inside if they prefer," said Derek Jenkins, senior vice president, External Relations, Target Canada.

"We respect and honour the sacrifice of our Veterans, which is why for some time now Target has been in discussions with the Royal Canadian Legion about how best to accommodate their members during the annual Poppy drive."

Contrary to some media reports, Royal Canadian Legion members are welcome to distribute Poppies outside or inside Target stores.

The Royal Canadian Legion has expressed its full support for the arrangements made in prior discussions with Target Canada.

"Target is granting the Legion the most prominent location at its stores to offer Poppies for donations, and the Legion is truly grateful for this opportunity," says Gordon Moore, Dominion President of The Royal Canadian Legion.

"Legion volunteers who are offering Poppies for donation want to have the best presence possible in front of Canadians and they have been advised by Dominion Command to meet with local Target representatives to work out the details as to precise locations at each store," adds Moore.

"For the Legion, the opportunity to be present at Target stores during the Poppy campaign will ensure many Canadians are afforded the chance to wear a Poppy and honour the sacrifices of those who gave so much," says Moore.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,870 stores - 1,788 in the United States and 82 in Canada - and at Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit responsibility.

About the Legion

Established in 1926, the Legion is the largest Veterans service organization in Canada with more than 320,000 members. Its mission is to serve all Veterans including serving Canadian Forces and Royal Canadian Mounted Police members and their families, to promote Remembrance and to serve our communities and our country.

The Legion's Service Bureau Officers can assist and represent CF members Veterans, RCMP members and their families regarding disability claims or related issues with Veterans Affairs Canada (VAC) and the Veterans Review and Appeal Board (VRAB).

In communities across Canada, it is the Legion that perpetuates Remembrance through the Poppy campaign and Remembrance Day ceremonies, With more than 1,450 branches, The Legion supports programs for seniors, Veterans housing, Long Term Care, youth leadership, education, sports, Cadets, Guides and Scouts. We will Remember Them.

Contact Information

  • Lisa Gibson
    Target Public Relations
    (289) 261-1221
    Target Media Hotline : (612) 696-3400

    Bruce Poulin
    Dominion Command
    The Royal Canadian Legion
    (613) 591-3335 ext. 241 / (613) 292-8760 (Cell)