SOURCE: Sitecore


April 05, 2011 00:00 ET

Royal Dutch Gazelle Takes a New Path With Sitecore

One of the Most Trusted Brands in Bicycles Chooses Sitecore's Digital Platform to Gain Customer Intelligence and Deliver Personalized Web Experiences

SAN FRANCISCO, CA--(Marketwire - April 5, 2011) - Sitecore today announced that Royal Dutch Gazelle, the largest, oldest and most well-known bicycle brand in the Netherlands, has implemented the company's Web and Online Marketing solutions to power its new digital strategy.

Gazelle is taking a phased approach with Sitecore's digital platform that includes multi-lingual websites, GeoIP tracking, E-Commerce, social media and email campaign integration.

"At Gazelle, the feeling of great cycling has been an inspiration since 1892 and every year our designers and engineers create new innovative solutions to make cycling even greater," said Pieter van der Krol, online communication coordinator, Gazelle. "With Sitecore we can showcase our innovation with localized websites, dynamic content, social media integration and the ability to purchase from our site. Furthermore, we can deliver the optimal content and experience to our site visitors, and increase our community of cycling enthusiasts."

The 116 year-old premium brand is using Sitecore to launch local websites in multiple languages and offer the ability to purchase products online. In addition, the company will leverage Sitecore's Online Marketing Suite to track and better understand its customers and the effectiveness of its marketing initiatives.

"As Gazelle expands its online presence and marketing reach, it can now easily track and understand the impact of online campaigns, develop profiles of online customers, personalize content dynamically and take action with analytics immediately," said Harry van Rossum, managing director, Sitecore Netherlands. "Furthermore, Sitecore's solution gives Gazelle the ability to gain real customer intelligence to offer localized content and be more progressive online."

Learn more about Sitecore CMS and Online Marketing Suite.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Beiersdorf, Computer Associates, FrieslandCampina, Heineken, ISS, Lloyd's of London, Microsoft, Siemens and Thomas Cook.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

Contact Information

  • Media Contacts:
    Kim Pegnato
    Email Contact