SOURCE: RTG Ventures Inc.

RTG Ventures Inc.

February 24, 2011 09:00 ET

RTG Ventures Partners With Aderra to Monetize Concert Video

NEW YORK, NY--(Marketwire - February 24, 2011) - RTG Ventures, Inc. (OTCBB: RTGV) is partnering with Aderra Media Technologies (, a state-of-the-art capture and content delivery firm, with a recent client list that reads like a who's who of entertainment including: Mark Ronson, Crowded House, Lady Gaga, Eminem and Bare Naked Ladies. The partnership with Aderra will see both companies working together to capture live content which will then be monetized using RTG's CloudChannel syndication and payment technology and will be promoted on branded flash drives created and marketed by Aderra.

Aderra records any live event, concert or performance, duplicates thousands in minutes, which are then available for sale on custom branded flash drives before the audience has left the venue. Aderra's turn-key operation provides everything from on the spot recording & editing to music licensing clearances, giving additional revenue streams from every live performance.

CloudChannel is a web-based application that changes the way streaming media is monetized online. CloudChannel changes the traditional media license model by providing media rights owners with the tools they need to mass-syndicate content themselves. This ensures they get paid for exactly what gets played and gives them a far higher return than they would hope to get using single destination sites. Payment methods and Micro Rights Management® tools are integrated into each stream allowing for totally transparent royalty audits in real-time.

Dominic Hawes-Fairley, CEO and President of RTG Ventures said: "The partnership was set up during the meetings we held in Los Angeles in January and will deliver value to both parties. Aderra is already engaged with exactly the kind of artists that CloudChannel is targeting, but because video rights are far more complicated than audio rights, filming the artists has not been viable. Because CloudChannel offers a new rights 'framework,' we both believe we can solve the inherent problems and, together, we'll be able to capture more shows, in more locations, with higher profile artists."

CloudChannel is gaining a strong following in the music industry and has already been presented to some of the world's biggest record labels. Final contracts are unlikely to be announced until the system goes live, but daily news headlines in the industry give an indication of the perfect fit CloudChannel has with the future of the music industry.

In a recent interview with the Guardian newspaper, David Joseph, Chairman and CEO of Universal Music UK, said: "I think a streaming and subscription model is going to be our future. Streams of music are eclipsing everything. It's a different digital currency to downloading. You're dealing there with 175 million single tracks bought a year compared to seven billion streams of music. The revenues are significantly growing and I fundamentally believe that streaming and subscription models with unlimited access on all devices are the future of our business. But will people still listen to albums, or just single tracks, or send playlists to their friends? Answer: all of the above."

Another of the industry's 'big four,' Sony, recently announced a service called Music Unlimited which streams Sony's catalog direct to consumers from 'the cloud.' Hawes-Fairley commented: "CloudChannel is like Music Unlimited in that it connects consumers direct to content stored in 'the cloud.' But, unlike Music Unlimited, which is expected only to be available on Sony digital devices for the next few years, CloudChannel is designed as a syndication system that streams content to any internet-enabled device. This partnership is all about generating content that can then be monetized using this kind of cloud-based service and we look forward to working with visionary companies like Sony to assist in defining the future of consumer-led online video services."

The streaming and subscriptions model, identical to that being utilized by CloudChannel, received a huge vote of confidence this week with the announcement that Spotify has received $100m in funding, valuing the company at $1 billion before it has entered the US market.

Hawes-Fairley concluded: "The industry, investors and consumers all have a strong appetite for streaming and subscription services as the growth, investment and valuation of Spotify has proven. CloudChannel is being built as the syndication and subscription engine for live entertainment video online and Spotify's success is great news for us. We're in the right place, at the right time, with the right technology and this partnership with Aderra will form an important part of our content acquisition strategy."


RTG Ventures, Inc. is a NASDAQ BB listed company (OTCBB: RTGV) offering a turnkey media monetization solution to rights owners of music video content. At the heart of RTGV's total product offering is a Monetization Platform which allows rights owners to define and tag media content in detail, set and enforce rights management and distribution rules, receive payment on distribution and obtain detailed analytics in real time.

RTG Ventures is organized as three divisions: Media, Payments and Solutions, each of which contains both wholly-owned companies and joint ventures with independent business plans, strategies and management. In addition to servicing their discrete markets, these companies all contribute to RTG Ventures' total product offering for media rights owners. For further information, see


The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in RTGV's reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.