SOURCE: RTG Ventures, Inc.

December 13, 2010 09:16 ET

RTG Ventures Ready to Demonstrate Products and Expand Its Audience

NEW YORK, NY--(Marketwire - December 13, 2010) - RTG Ventures, Inc. (OTCBB: RTGV) continues to execute its ambitious business plan. The company has been fortunate in its strong foundation of value-based "long" investors who have been supportive and patient while the company has evolved and built an organization which will provide a significant ROI as an operating company in a growth industry.

However, at this stage of development, a key challenge for the company is to increase its public audience. Up to now, it seems RTG Ventures has been a well-kept secret as measured by its share price which is presently undervalued in the public marketplace considering its asset base, revenues and financial forecast. It is time to change that through a focus for the future which will expand the public reach through an over-arching promotion and awareness of the Company to benefit all. The stakeholders span the shareholders, investors, strategic partners and financiers, all of whom are supportive of a campaign driven by the Board of Directors and the management team and measured by results. The initiative was agreed to at the RTG Ventures Board Meeting in London on November 17 and the company began plans for deployment thereafter.

The Board spoke with one voice following the meeting: "The Company is focused on bringing in new shareholders through a series of initiatives to achieve a market cap which reflects a multiple of the future. That is what equity markets are intended to do. The Company's most significant challenge for 2011 is to ensure the effort is successful, sustainable and not a flash in the pan. The goal for the Company is to be recognized as one of the most exciting new public companies in this space. Then awareness campaigns and promotion aren't necessary. Today we need a promotion, so RTG Ventures' campaign is combining traditional awareness techniques, utilizing external experts with the 21st century catalyst for providing information through 'digital word of mouth through friends.'"

The management team will meet again on December 20 to measure initial results and also provide ongoing stewardship of the business plan milestones, both of which will be integrated into the campaign. At the same meeting, the divisions will showcase their new products to the Board before industry presentations scheduled for January in Los Angeles and New York.

Dominic Hawes-Fairley, RTG Ventures' CEO, has a video interview available on the website which describes the future for RTG Ventures, and reiterates: "The Company will launch iPayu this month and the media platform is ready to roll out its first iteration. Both technologies have disruptive elements and there is nothing being offered in the industry today like them. This is a pivotal juncture, we are ready to tell our story."

The communications program which utilizes both internal and external resources is being led by Reggie James, Managing Director of RTG Ventures' digital marketing company, Digital Clarity. The partnership will demonstrate that Digital Clarity, thus RTG Ventures, can lead in both digital marketing and broad investor communications. The program will extend the reach of the company's communication by re-positioning its corporate website, www.rtgventures.com, into a multi-media strategy. This vehicle will be continuously evolving to provide a communications platform for the explosive times ahead. James added: "The Company is creating technologies which will change markets and we are about to demonstrate that very fact to potential investors out there who will love RTG Ventures' business... when they find out about us. That is my job.

"We're looking for savvy investors who really get what we're doing, like this space and want to share in the success disruptive technology creates. The starting point is creating a firm foundation on the corporate website which explains the business model and is interactive to allow company executives to speak directly to investors. We're a company on the forefront of video and mobile, so we're using these technologies to spread our message. Next step is complete immersion in the world of social networks to ensure our communications reach the widest possible audience in the most direct way. Facebook, Twitter and LinkedIn all have a major role to play in our communications mix and investors will soon see that we're a very social company of like-minded people, interested in RTG Ventures' journey."

Digital Clarity, a specialist digital market provider with global brands on its roster, has been at the forefront of online marketing for over 7 years. Specializing in search engine marketing, social media and digital measurement, the company works with both major brands and medium-sized companies to leverage online brand presence and customer acquisition, gaining market share along the way. Digital Clarity also delivers consulting and strategic planning services for both client companies and advertising agency partners. RTG Ventures, as the parent company, will be the flagship for the future.

The next video will be an interview with James so investors are encouraged to send in questions in advance to info@rtgventures.com. Hawes-Fairley commented further: "What the company is designing by way of investor awareness is intended to be part of the business strategy, not a separate knee-jerk activity. It is meant to be sustainable and grow, just like the business. The key is to get it right and make it take on a life of its own. The ramp-up is slow and steady so I'd ask people for just a little more patience until we can get the word out with the biggest bang."

The Company will schedule a conference call coincident with filing the 10-K this week, during which we can also discuss the investor awareness program underway. 

ABOUT RTG VENTURES, INC.

RTG Ventures, Inc. is a NASDAQ BB listed company (OTCBB: RTGV) offering a turnkey media monetization solution to rights owners of music video content. At the heart of RTGV's total product offering is a Monetization Platform which allows rights owners to define and tag media content in detail, set and enforce rights management and distribution rules, receive payment on distribution and obtain detailed analytics in real time.

RTG Ventures is organized as three divisions: Media Systems, Payment Systems and Software and Services, each of which contains both wholly-owned companies and joint ventures with independent business plans, strategies and management. In addition to servicing their discrete markets, these companies all contribute to RTG Ventures' total product offering for media rights owners. For further information, see http://www.rtgventures.com.

SAFE HARBOR PROVISIONS

The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in RTGV's reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.