SOURCE: Encounter Technologies, Inc.

December 15, 2009 10:00 ET

RTR Media, Inc. a Subsidiary of Encounter Technologies (ENCR.PK) -- Signs National Media Blitz Promotional Contract, Prepares to Launch Innovative Market Penetration and Awareness Campaign for

NEW YORK, NY--(Marketwire - December 15, 2009) - RTR Media, Inc., a subsidiary of, Inc. (PINKSHEETS: ENCR) and a global provider of cutting edge technology solutions, announced today that it has signed an agreement with Boston-area based Spire Investment Group, Inc. to purchase a marketing contract worth 4 million dollars with TVA Productions (, located in Studio City, California (TVA), to develop and launch a national and international innovative product media campaign for its recently debuted music video remixing site The "MediaBlitz!®" program is designed to build brand awareness with the public and business community by mass dissemination of information on TV, airlines, radio, print, and the Internet. is a fully integrated social community which will allow users to participate in music video editing competitions in order to win both prizes and recognition. The campaign will target consumers by giving them information on the site as well as details of current promotions including participating record labels, recording artists, prizes, and deadlines.

The campaign will focus on building awareness for RTR Media, Inc.'s corporate operations as well as their flagship site and includes script to screen production of a: Documercial, TV News Spotlight; NewsBreak™, DRTV Spot, Tradeshow Loop Presentation; Digital versions for Podcasting, Webcasting and VOD; Newspaper Feature; and Radio Feature. It is anticipated that the MediaBlitz!® campaign will air the productions over 25,000 times on national and local cable & satellite networks and broadcast affiliates throughout the U.S. and possibly Canada to an accumulated total of over 90 million households. Programs will air as regular (non-paid) programming and/ or as sponsored (paid) programming. Networks include A&E, Animal Planet, BIO, Bravo, CNN, Discovery, ESPN, ESPN2, Food, Fox Business News, Fox News, HGTV, MGM, National Geographic, NFL, Sci-Fi, Science, TBS, TLC, TNT, Travel, Universal, and USA.

It is anticipated that the majority of Spotlight airings will take place between 6:30 am and 10:30 pm daily and in Top 50 markets during primetime hours (5:30 pm-10:30 pm), generating 6-9 million audience impressions. Productions will also air on one or more major airlines as part of its in-flight programming.

The TV News Spotlight will receive "Featured Video" placement directly onto 148 TV station websites with an expected reach of 12 million unique visitors over the term of this Agreement. The Spotlight will receive "Featured Video" placement directly on 11 radio station websites in top markets with an expected reach of 6 million unique visitors over the term of this Agreement. TVA will create a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert. TVA will encode the Spotlight for digital distribution to 15,000 desktops in 1,300 broadcast facilities including 650 newsrooms, where it will be available for a period of two weeks. Spotlight will be displayed in the "Video News Feeds" category and will also appear in the Master Locator section of the Video News Feed. Distribution via cassette will be to approximately 107 broadcast stations and cable system subscribers.

TVA will send the 2-3 column Newspaper Feature to 10,000 newspapers (approx. 8,400 weeklies and 1,600 dailies) with over 225 million in cumulative circulation, about 167 million of which are in the weekly community newspapers. It will be mailed on CD and posted on an online news portal as downloadable files for editors. TVA guarantees at least 300-400 newspapers will carry the Feature.

TVA will distribute the Radio Feature to 6,500 radio stations throughout the U.S. for use primarily on news and talk shows. Broadcasters receive CD's or MP3's, paper scripts and PDF's of scripts posted on website. TVA guarantees at least 300-400 radio stations will carry the Feature.

RTR Media, Inc. is guaranteed up to 13 interviews over a thirteen week period on an internationally syndicated TV financial talk show broadcast nationally to 70 million U.S. homes and in the Virgin Islands and Puerto Rico as well as to 45 million TV homes in Western Europe and Thailand. Interviews will be repackaged as radio interviews and included on a weekly national radio show on the Business Talk Radio Network and the Lifestyle Talk Radio Network. RTR Media, Inc.'s appearance on each show is highlighted in a weekly E-Mail Program Update and sent to 400,000 prospective investors. Each episode is also broadcast worldwide on the Internet from a family of financial web sites. A National Press Release is issued with each appearance to more than 2200 media outlets, publicizing RTR Media, Inc.'s story and appearance on the Program.

About, Inc., Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions., Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put,, Inc. transforms ideas into revenues. For more information about, Inc., visit

About TVA Productions:

TVA is a one-stop marketing & communications firm providing HD production and broadcast facilities, distribution networks, media buying and PR/publicity services. For over 22 years, TVA has offered the strongest guarantees in the industry for generating massive media coverage and results with over 200+ references and case studies on their website. Clients include Fortune 500 companies, startups, Top 100 PR firms and ad agencies, national associations & non-profits, professionals, and government agencies worldwide. TVA's team has won over 40 Emmy, Telly, Golden Mike, Addy, Clio, Peabody and Aegis awards.

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