SOURCE: Hospitality Technology

Hospitality Technology

March 08, 2011 10:00 ET

Ruby Tuesday to Offer Winning IT-Integrated Biz Strategy at MURTEC 2011

CIO Nick Ibrahim to Discuss How Restaurants Can Align Their Tech Strategies With General Business Plans to Remain Competitive at Hospitality Technology Event

RANDOLPH, NJ--(Marketwire - March 8, 2011) - According to Hospitality Technology's 2010 Restaurant Technology Study, companies that remain competitive and robust tend to have high levels of integration between their IT and organizational strategies. With the restaurant industry starting to show signs of recovery, 2011 may just be the year to make this integration strategy a priority.

Nick Ibrahim, senior vice president and CIO for Ruby Tuesday Inc., will discuss the importance of aligning technology strategies with general business plans at the 2011 Multi-Unit Restaurant Technology Conference (MURTEC), this March 16-18 at Caesar's Palace in Las Vegas, Nev.

Ibrahim will draw upon first-hand experience and industry trends to lay out a roadmap for enterprise-wide integration with a focus on four major areas: needs assessment and system inventory; better understanding the real-world impact of integration on restaurant operations; a short-term and long-term action plan for integration; and the pitfalls to avoid in the process. Attendees in all stages of their own integration journey can expect to come away with actionable insights that will help them better align IT with business objectives. 

Now entering its sixteenth year, Hospitality Technology's Multi-Unit Restaurant Technology Conference presents a full program of solutions-focused educational sessions offering insights from across the restaurant environment. Key decision-makers will be able to share strategies and exchange ideas through peer-to-peer collaboration and networking, while the industry's leading technology solution providers will provide additional value.

This year's focus is: "The Integrated Enterprise: Aligning Technology Initiatives with Business Objectives." Key sessions include:

  • The Journey from Social Negligence to Social Prominence
  • Vendor Selection Process: Best Practices
  • Standardization of POS Data
  • Tech-Enabled Kitchen: How to Empower the Heart of the Restaurant
  • Franchisee Case Study: Enterprise-wide Integration from POS to Back Office
  • Applying IT Investment Savvy for Growth
  • Beyond Reporting: Learn Better Business Intelligence from Retail's Leadership
  • Restaurant Technology Study: Highlights & Analysis
  • Roundtable Workshops: Streamlining the Front-of-House; Back-of-House Smarts; Cashing in on Social Media

For more information about MURTEC 2011, including a full list of speakers and registration details, visit

About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, Hotel Technology Forum and Restaurant Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at Hospitality Technology is published by media company Edgell Communications, headquartered in Randolph, N.J.

Contact Information

  • Contact:
    Abigail A. Lorden
    Hospitality Technology
    Email Contact
    Phone: 973.607.1358