SOURCE: Ruckus Network, Inc.

September 06, 2007 08:00 ET

Ruckus Goes Back-To-School: Offering Free AND Legal Digital Entertainment to College Students at More Than 1,000 Campuses Nationwide

HERNDON, VA--(Marketwire - September 6, 2007) - Ruckus Network, Inc. ( provider of the only ad-supported, free and legal digital entertainment service for college students, today announced significant corporate growth milestones and several major service enhancements at the start of the 2007 academic year. With explosive growth in campus penetration, college affiliates, available content and established partnerships, the Ruckus® ( service has launched a Facebook application, extensive social networking capabilities, and an improved video service to welcome back students nationwide. In addition, Ruckus will introduce a new gaming channel and music recommendation engine in the coming weeks.

Rapid Growth and Adoption:

--  Monthly free and legal downloads averaging 20 million per month
--  Used by students more than 1,000 college campuses nationwide
--  College users averaging 2.5 hours on the Ruckus Player per session
--  Unprecedented year-over-year increase in the number of schools using
    Ruckus -- 1,237 percent growth
--  Proliferation at partner schools, with 173 U.S. colleges and
    universities establishing contractual agreements with Ruckus to deliver and
    market the service to their student body, both on-campus and off-campus to
--  More than three million songs/videos available -- doubling from 1.5
    million tracks available last fall
--  All downloads available legally and for free, as well as virus-free,
    to college students through established partnerships with all major labels
--  -  Sony BMG, Universal Music Group, Warner Music Group and EMI -- as well
    as thousands of indie labels and new partnerships with video providers like
    Havoc, Koch and Ripe TV

New This Fall:

--  My Ruckus Music Application for Facebook -- An interactive way for
    students to share their Ruckus experience with friends in the massive
    Facebook student community, and within their own Facebook groups,
    networks and friends. The application lets students share their
    favorites, see what their classmates are listening to and immediately
    download the music for free. Social networking features include:
      --  Sharing the student's personal preferences like top ten lists,
          most played, recently played, and reviews with selected networks
          and friends
      --  Highlighting what other Ruckus users are doing through
          school-specific updates and/or nationwide stats
      --  Direct links to free and legal digital downloads
--  Free Video Service -- The only ad-supported video service that features
    an extensive library of thousands of full-length music videos, films
    (including indie, foreign, documentaries, and student films), action
    sports (professional skate, snow and surf) and a host of others.
--  New Media Player -- Recent search and portability enhancements allow
    users to easily find and catalog their music libraries and wake up to
    their favorite tune using the Ruckus "Alarm Clock." Improved syncing
    capabilities also make it easier for students to take their music with
    them using the "Ruckus-To-Go" portable service.
--  Musical Promos and Contests -- New musical promotions focus on getting
    students even closer to the music including an American Idol Live! tour
    ticket giveaway (a pair of tickets for all 56 dates), tour exclusives,
    and meet-and-greets from indie rockers Circa Survive. Also, "The
    Perfect Dorm" contest gives all users the chance to win "The Perfect
    Dorm" -- spring break getaways from SunSplash Tours, a Sony VAIO
    notebook laptop, an Xbox 360 with Guitar Hero and two wireless guitars,
    a Bose multimedia speaker system,  a large Westinghouse flat-panel LCD
    monitor, a Trek 6000 mountain bike, etc.

Coming Soon:

--  Student-Only Gaming Channel -- Ruckus is also adding a gaming channel
    with multi- and single-player games, demos, trailers, etc.  The multi-
    player games provide a competitive gaming experience by allowing student
    users to play with other members of the Ruckus community.
--  Music Recommendation Engine -- Through a partnership with music
    discovery provider Goombah, the new service will scan a user's music
    library and point them to other tracks in Ruckus' massive library for
    instant downloads. It also will highlight other users with similar music
    preferences -- allowing users to connect based on music tastes, as well as
    a new way to discover and share music.


--  Ruckus Service
--  Facebook App (
--  Share Ruckus (

Notable Quotes:

--  "As our company grows, we continue to focus on serving the needs of
    college students everywhere. We offer something no one else in the industry
    can: the music, media and integrated social features college students
    want -- legally and at no cost to students or to the universities," said
    Mike Bebel, CEO of Ruckus Network, Inc. "Ruckus Network has been a pioneer
    in the ad-supported music space since 2006, and we've repeatedly proven
    that Ruckus is a critically acclaimed digital content discovery service for
    what is arguably the most highly sought after demographic: the college
--  "The Ruckus service has been a key addition to our fight against
    digital piracy, as it provides a comprehensive, reliable alternative to
    illegal peer-to-peer networks. Ruckus gives students the content they want,
    free of charge, while giving parents and the administration peace of mind
    that students have access to legal downloads," said Kim Price, IS Security
    and Compliance of Kent State. "We have already seen rapid adoption of the
    service throughout our student body and anticipate continued success of the
    Ruckus service on our campus."
--  "From the second I downloaded Ruckus, I haven't stopped adding songs,"
    said Joanna Childers, student at Duke University. "There is so much content
    on there, it's ridiculous. I was pumped to see that a lot of lesser-known
    bands I listen to had their stuff available on Ruckus, and with new
    releases every week, I'm always able to get new albums the day they come
    out. It has definitely made downloading music a whole lot easier."

About Ruckus Network, Inc.

Ruckus Network, Inc. provides the premier digital entertainment network designed specifically for college students. The Ruckus experience blends college students' top interests -- friends and entertainment -- to create a strong sense of community at universities across the country. Whether looking for a roommate with similar interests or someone who enjoys hip hop music as much as they do, Ruckus members are able to find friends through media and media through friends. Today, the Ruckus service is available to millions of U.S. college students and is quickly becoming the brand of choice for higher education institutions nationwide. For more information, please visit our corporate site at or our service at

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