SOURCE: Ruckus Wireless

June 16, 2008 08:00 ET

Ruckus Wireless Casts Safety Net to Trapeze Resellers Caught in the Wi-Fi Circus

"Sends All the Right Signals" With a Unique, No-Cabling Survival Kit to Resellers Who Want More to Sell and Less to Worry About

SUNNYVALE, CA--(Marketwire - June 16, 2008) - In an effort to bring peace and prosperity to networking resellers not interested in selling specialty wire, cable and cord products for the electronics and electrical markets, Ruckus Wireless ( today said it will offer Trapeze partners compelling incentives to immediately become Ruckus Big Dog Partners.

For the next 90 days, Ruckus Wireless is offering Trapeze resellers ( a "Smart Wi-Fi Survival Kit" that includes:

-- automatic certification into the Ruckus Big Dog program as an accredited partner

-- equipment rebates (credits towards future Ruckus ZoneFlex orders)

-- a complimentary Ruckus Smart Wireless LAN ( (not-for-resale) starter kit

-- free sales and technical training, and

-- guaranteed gross margins for existing qualified opportunities that are converted to Ruckus ZoneFlex systems over the next three months

Smart Wi-Fi is a new patented technology that extends the range and reliability of Wi-Fi by forming and directing signals over the best path at any given time. The Ruckus ZoneFlex ( Smart WLAN system is the first of its kind to combine Smart Wi-Fi with centralized WLAN management and smart mesh networking, thereby giving resellers a highly unique and differentiated solution.

"Trapeze was one of the few wireless LAN players that built a channel full of smart resellers that have now been effectively left on the high wire so to speak," said Rob Mustarde, vice president of worldwide sales at Ruckus Wireless. "We are offering these resellers the next phase of Smart Wireless LAN products and technology that is highly differentiated with better margins, broader market opportunity and a more streamlined sales process -- eliminating any hurdles or cost of entry."

With Ruckus Wireless, Big Dog partners don't compete with OEM vendors when selling into accounts and are assured higher margins as well as the ability to register opportunities. Sold exclusively through the channel, the critically-acclaimed Ruckus ZoneFlex system has quickly become the WLAN system of choice for enterprises that want an affordable and easy-to-use solution that can adapt in real time to environmental changes. No other centralized WLAN system today addresses these fundamental RF challenges.

To take advantage of the limited time offer, Trapeze resellers can visit:

About Ruckus Wireless, Inc.

Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was formed in 2004 at Sequoia Capital. The company designs, develops and markets industrial-strength Wi-Fi systems that provide reliable distribution of delay-sensitive multimedia content and services over standard 802.11 technology. Its flagship product, ZoneFlex, is the first wireless LAN system to combine the best in centralized wireless LAN principles with state-of-the-art Wi-Fi advances such as smart antenna arrays and wireless meshing. Its MediaFlex line of multimedia wireless routers is used by more than 125 broadband operators around the world to extend digital services such as IPTV throughout the home without wires. The company's patented hardware and software technologies deliver predictable performance, extended range and real-time adaptability to changing Wi-Fi environments. The company has raised approximately $42 million in financing from premier venture capital investors, consumer electronics companies and broadband operators Ruckus Wireless is led by President and CEO Selina Lo ( For more information, visit the company's Web site at

Contact Information

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    Ruckus Wireless
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