SOURCE: Global Beverage Solutions, Inc.

March 15, 2007 09:29 ET

Rudy Beverage Taking Sales a Mile High at King Soopers Markets Throughout Colorado

SCOTTSDALE, AZ -- (MARKET WIRE) -- March 15, 2007 -- Rudy Beverage, Inc. (RBI), a portfolio company of Global Beverage Solutions, Inc. (OTCBB: GBVS), today announced that all New Age Beverage Distributors servicing King Soopers, a Kroger Company grocery store chain, in the state of Colorado have agreed to carry Rudy Beverage's 32-ounce Rudy Revolution™ healthy alternative sports drink formulated with the sugar supplement natural sweetener Xylitol. Over 100 Kroger Company stores in Colorado, including select City Market supermarkets -- another Kroger Company grocery store chain serviced by New Age Beverage Distributors -- will participate in the new product placement.

It is anticipated that "Rudy" Ruettiger, University of Notre Dame football legend and cofounder of Rudy Beverage, Inc., will make special guest appearances in support of the Colorado rollout later this month.

"Our company is exceedingly pleased to have King Soopers throughout the state of Colorado carrying Rudy Beverage's new 32-ounce healthier sports drinks with Xylitol, Rudy Revolution™. We are proud to be working with a company that shares our commitment to offering their customers products that promote health and better nutrition," commented Drew Carver, President of Rudy Beverage, Inc. He continued, "Reception to our Rudy Beverage lines has been tremendous lately. Since the availability of the 32-ounce bottles we have seen a significant increase in orders placed. We are also pleased to note that Arcadia Farms, our bottling partner, has implemented improvements to the production lines that have optimized and increased their manufacturing capacity to meet the expected demand. It is fantastic to see the excellent progress being made with the new bottling and distribution systems."

If you would like to receive e-mail announcements about Rudy Beverage, Inc., additional information, or contact a representative directly, please visit us on the web at:

About Rudy Beverage, Inc.:

Founded by Notre Dame Football legend Daniel "Rudy" Ruettiger and Drew Carver, a beverage industry expert and son-in-law of former Fighting Irish coach Dan Devine, Rudy Beverage, Inc. is focused on creating and distributing sports drinks that offer great taste as well as healthy choices for parents, kids, athletes, and health conscious people looking for something special. Rudy! Rudy! Flying Colors™ and Rudy Revolution™ are the first in the new line of low-sugar, high nutrition fortified beverages that also offer Rudy's inspirational message of hope -- that "never give up" spirit immortalized in the movie "RUDY" -- on every bottle. For additional information, please visit

About King Sooper's Super Markets:

King Soopers was founded in 1947 and currently operates over 129 stores in the state of Colorado. King Sooper's Super Markets are part of The Kroger Co., headquartered in Cincinnati, Ohio. Kroger is one of the nation's largest grocery retailers, with fiscal 2005 sales of $60.6 billion. The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores, operating under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with their customers. For more information, please visit

About Global Beverage Solutions, Inc.:

Global Beverage Solutions, Inc. (OTCBB: GBVS) invests in a portfolio of companies that primarily engage in manufacturing, distributing, and selling beverages worldwide. Its portfolio companies include EON Beverage Group, Inc. and Rudy Beverage, Inc. For additional information, please visit and

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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