SOURCE: Rudy Nutrition, Inc.

June 26, 2008 09:35 ET

Rudy Makes Appearance in the Same City Where He Became a Hero to Promote Beverage Now Being Sold at South Bend Chocolate Café

LAS VEGAS, NV--(Marketwire - June 26, 2008) - Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce that Notre Dame Football legend and founder of Rudy Beverage Daniel "Rudy" Ruettiger made an appearance at South Bend Chocolate Café located nearby the College Football Hall of Fame in downtown South Bend, Indiana earlier this week. The café is the first retail outlet to stock their shelves with the healthy beverage in the South Bend area. The South Bend Chocolate Café (SBCC) has over 10 stores and cafes in the Midwest that serve lunch, specialty coffee and chocolate products.

The new relationship with the South Bend Chocolate Café represents the first of many made possible by Corner Wholesale, a distributor of products to convenience stores throughout northern Indiana and Southern Michigan. Corner Wholesale has already taken pre-orders for the next production run and anticipates several more relationships driven by market demand to be consummated in the near future.

Placement of the great tasting and nutritional beverage in the area was welcome and overdue as the café is located in an area where Rudy is a local hero known as the last player to be carried off the field at Notre Dame. The city of South Bend, Indiana is the very place that the "Dream Big. Never Quit" motto displayed on the outside of each beverage was born. At 22 years of age Daniel "Rudy" Ruettiger jumped on a bus and headed for South Bend with a the goal of meeting Notre Dame football coach, Ara Parseghian in hopes of playing for the team. His persistence in pursuing his dream of "playing for the Irish" eventually landed him a spot on the team as a walk on. The motivational speaker best known as the inspiration for the motion picture "Rudy" took the time to sign autographs and take pictures with local patrons. Photos of the event are available online at

About South Bend Chocolate Company

South Bend Chocolate Company has 10 company-owned stores in northern Indiana and 10 franchised locations throughout Indiana and Michigan. The factory is located at 3300 W. Sample Street in South Bend and occupies 38,000 square feet. The company got its start making chocolates under a license from the University of Notre Dame. Its first three products were the Domer, Rockne and Nuts for ND. SBCC now makes licensed chocolates for Indiana University, Purdue University and the University of Michigan. They also wholesale their high-quality line of chocolates to confectionery stores, gift shops, gourmet food stores, coffee shops and gift basket companies throughout the country.

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About Corner Wholesale, Inc

Corner Wholesale is a fast-growing sales broker and distributor based in Granger, Indiana focused on supplying independent convenience stores and small to middle market institutions. Their seasoned sales group takes pride in rolling up their sleeves and ensuring customers are thoroughly educated and regularly sample their product. This diligent work ethic has already proven to their valued manufacturers what hard work and drive will accomplish. For prospective customer in the Indiana area interested in carrying RUDY Beverage contact Corner Wholesale at: 574-220-0673 or via email at:

About Rudy Nutrition, Inc.

Founded by Notre Dame sports legend Daniel "Rudy" Ruettiger, Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, athletes, and active people looking for something special. If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at or or

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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