SOURCE: Rudy Nutrition, Inc.

June 12, 2008 09:35 ET

Rudy Nutrition Hires Ron Scharf as Executive Vice-President of Sales

LAS VEGAS, NV--(Marketwire - June 12, 2008) - Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce the hiring of Ron Scharf as Executive Vice-President of Sales.

Ron Scharf brings more than 30 years of successful beverage sales management and brand building experience to his new role, including 14 years in management for Pepsi-Cola in Southern California. He has been instrumental in developing and distributing many of the "Nutritional" and "New Age Beverage" products offered by thousands of leading retailers throughout the United States. Ron has impacted the successful rollout of brands such as Worldwide Sports Nutrition, Met-Rx Nutrition, XS Energy Drinks, Power Crunch, Balance Bar, Clif Bar, EAS, Redline Energy Drink, Iron-Tek, RockStar, Labrada, Aloe Splash, Mistic Teas & Juices, Stewart's, and Glaceau.

Ron Scharf stated, "I am very excited to join the Rudy Nutrition team. Rudy Beverage tastes great and offers a healthy choice for parents, kids, active adults and athletes. Our aggressive distribution (push-in) and marketing (pull-through) plan will enable consumers to find Rudy Beverage at their local convenience store, food market, drug store, health store, gym and many other retail outlets. These assets along with the participation of our celebrity endorsers and targeted sales strategy, will allow Rudy Nutrition to be a major player in the beverage and nutritional industries."

"We are pleased to welcome Ron Scharf to the Rudy Nutrition team," stated Rudy Beverage President Rocky Brandonisio. "Ron should prove to be an integral component of our sales force. His knowledge of the market and in-depth experience with the introduction and distribution of new product offers a welcome contribution to our existing efforts and a valuable asset to our team working to make Rudy Beverage a household name."

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named one of the greatest inspirational movies of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at or or

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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