SOURCE: Rudy's 'Country Store' and Bar-B-Q

Rudy's 'Country Store' and Bar-B-Q

December 02, 2013 10:10 ET

Rudy's "Country Store" and Bar-B-Q Raises Over $100,000 for Young Survival Coalition With Cup for a Cause Campaign

HOUSTON, TX--(Marketwired - Dec 2, 2013) -  Rudy's "Country Store" and Bar-B-Q today announced that its Cup for a Cause fundraising campaign in October for Young Survival Coalition, an international nonprofit organization focusing on women ages 40 and under who are diagnosed with breast cancer, raised a record $101,320.

In October, Rudy's Bar-B-Q transformed its famous plastic cups into the color pink for the second consecutive year to raise awareness for breast cancer. The funds were raised through guests donating a dollar at checkout and its Follow2Support program, Rudy's Bar-B-Q's social media charitable giving arm, where a dollar for every new Facebook like, Twitter follower and Instagram follower were added to funds raised at participating Rudy's locations.

"We are overwhelmed by the support of our guests and fans for Rudy's Cup for a Cause during National Breast Cancer Awareness Month," said Pete Basset, VP of Operations at Rudy's Bar-B-Q. "Our goal for the month was to raise $50,000 for Young Survival Coalition and we were able to more than double that. We are extremely grateful to our guests and fans for getting behind this great cause."

This was the third Cup for a Cause campaign by Rudy's Bar-B-Q since launching the program in October 2012, when it first changed the color of its cup to highlight its fundraising effort for a charitable organization.

"We are extremely grateful for the support and awareness efforts of Rudy's Bar-B-Q during this campaign. More than doubling their fundraising goal translates to YSC being able to provide direct support and resources for more than double the women who need them, which is outstanding! We are so grateful to Rudy's Bar-B-Q for going above and beyond to help us ensure that no young woman faces breast cancer alone," said Jennifer Merschdorf, CEO, Young Survival Coalition.

About Rudy's "Country Store" and Bar-B-Q
Since 1989, Rudy's "Country Store" and Bar-B-Q has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy's Bar-B-Q pits are 100% wood fired with oak. Along with time and oak, Rudy's Bar-B-Q cooks with a dry spice that ensures perfectly smoked bar-b-q at every visit. It is best served with Rudy's famous "Sause." Rudy's Bar-B-Q ships meat, sides and sells its famous "Sause," rubs and merchandise online at Like Rudy's Bar-B-Q on Facebook at and follow on Twitter at for the latest updates.

About Young Survival Coalition (YSC)
Established in 1998, Young Survival Coalition is the premier global organization dedicated to young women diagnosed with breast cancer. YSC offers free resources, connections and educational materials so women feel supported, empowered and hopeful. Through action, advocacy and awareness, YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in young women and ensure that no young woman faces breast cancer alone. For more information visit

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