SOURCE: Ruf Strategic Solutions

Ruf Strategic Solutions

August 29, 2012 20:49 ET

Ruf Strategic Solutions & Brilig Announce Digital Display Advertising for Political Campaigns; Candidates Can Now Target Undecided Voters With Propensity to Vote

NEW YORK, NY--(Marketwire - Aug 29, 2012) - Ruf Strategic Solutions, a database marketing company, and Brilig, the industry's only cooperative data marketplace, announced a joint product for political display advertising. Now, SmartVoter is one of the freshest data platforms for this cycle that will drive campaigns to buy display ads, targeting undecided voters with a propensity vote.

Kurt Ruf, principal of Ruf Strategic solutions, said, "Ad Networks, DSPs, SSPs and Trading Desks can now access these audiences via Brilig. Voter related predictive scores of neighborhoods (ZIP+4) have been aggregated into audiences needed by political advertisers at national, state and local levels." 

Audiences have been grouped into three broad categories each with over 50 million unique web users nationally: Political Conservatives, Political Moderates and Political Liberals. These can be further segmented by State and Congressional District as well as more specific attributes and index levels including:

  • Registered voters
  • Political party affiliation
  • Made a political contribution in the last year
  • Strong political opinions
  • Evangelical Christian
  • Pro-life or pro-choice
  • TV news viewership
  • Internet advertising responsiveness

These data points can also be output in direct mail lists, prioritized calling lists, targeted Email campaigns, social media outreach and our new "Mobile Canvas" applications.

Paul Cimino, Brilig's Chief Executive Officer, said, "Targeting potential voters at the neighborhood level protects individual privacy while enabling a high degree of accuracy as proven by years of micro-targeted  direct mail marketing. Ruf's data enables advertisers to greatly expand  their reach of the key audiences as match rates tend to be much higher for many advertisers.  Brilig's data provisioning has already been integrated with many major DSP and Ad Exchanges like AppNexus so the Voter Targeting Data can be rapidly deployed and utilized by political advertisers for national, state and Congressional campaigns," said Cimino.

For more information and free consultation on deployment tactics, please visit

About Ruf Strategic Services
Ruf Strategic Solutions delivers a full suite of marketing and business intelligence solutions designed to help organizations acquire new customers and build profitable relationships with existing customers. Ruf's ability to integrate vast arrays of data, technology tools and over 35 years of expertise empowers organizations with truly actionable and measurable intelligence. The company's rich history of innovation includes development of the first ZIP Code model in partnership with Martin Baier, the first commercially available relational database, the first truly household-level consumer clustering system and the first business clustering system using proprietary "corporate lifestyles." To lean more visit our website at

About Brilig
Brilig is the industry's only cooperative data marketplace for online advertising. Data sellers gain the ability to sell their data to a wide range of buyers through an open and transparent marketplace. Advertisers gain access to over 60 data sellers and 10,000+ hard-to-find segments from online and offline data for their online campaigns. Brilig's exclusive Lift Report™ enables advertisers to compare campaign data against all of Brilig's segments to discover opportunities for improved lift and ROI. The company was recently named to the 2012 AlwaysOn OnMedia "20 Companies to Watch" list. For further information visit our website at

Contact Information

  • For Immediate Release
    Kurtis Ruf