SOURCE: Rumblefish Inc.

Rumblefish Inc.

March 21, 2013 09:00 ET

Rumblefish Acquires Catalogik, Accelerating Its Social Video Soundtrack Monetization Capabilities

Acquisition Benefits Rumblefish Artists and Labels to Better Monetize Soundtracks in Social Videos on YouTube and Other Video Applications and Networks

PORTLAND, OR--(Marketwire - Mar 21, 2013) - Rumblefish (www.rumblefish.com), the leading provider of soundtracks for online social video, today announced it has acquired Catalogik, a Software as a Service (SaaS) music licensing and rights administration platform. This acquisition further establishes the Rumblefish soundtrack platform as the industry standard for social video by significantly improving its search tools and accelerating development of its YouTube monetization platform.

Catalogik was co-founded in 2009 by entrepreneurs Gideon Arom and Alex Stone, two UCLA computer science and musicology graduates who built a leading-edge, web-based music licensing platform that enables publishers, labels and administrators to save time, cut costs and increase synchronization revenue. Catalogik's technology includes dynamic algorithm-based search capabilities, automatic metadata population and a cloud-based transactional accounting system.

In the transaction, which is effective immediately, Rumblefish has acquired the Catalogik music licensing, pitching and rights administration platform, patent-pending search-related technology, trademarks and other IP. The Catalogik executive and development teams will join Rumblefish, working out of a newly established Rumblefish Los Angeles office. Rumblefish and Catalogik did not disclose the financial terms of the acquisition.

"The Catalogik team, codebase and IP portfolio are brilliant, giving Rumblefish new technological capabilities that will help us better monetize soundtracks on YouTube and other social video networks and applications," said Paul Anthony, founder and CEO of Rumblefish. "The Catalogik team accelerates our roadmap, improving the best social video soundtrack platform in the world, with the largest catalog and best soundtrack search tools in the market."

Rumblefish has built the world's largest catalog of copyright-cleared music with more than 1.8 million soundtracks, licensing more than 20,000 soundtracks each day into over nine million social videos. Rumblefish-licensed soundtracks are featured in videos receiving hundreds of millions of monthly views. The Rumblefish music licensing platform offers its API and SDK to its partners for ease of use and integration of licensed Soundtracks into social video applications.

"This is a great outcome for me, my co-founder, our team and our shareholders," said Arom, Catalogik's Co-founder and CEO. "We're thrilled with the task of solving the most challenging problems facing the sync licensing market, a space we're really passionate about. By partnering with Rumblefish our team and technology will quickly make a meaningful impact."

About Rumblefish
Rumblefish is the largest provider of soundtracks for social video and has been a pioneer in the music licensing industry for over a decade. Through its API, SDK and Storefront offerings, the platform allows partners to offer soundtrack functionality for web and mobile applications, and provide access to the world's largest copyright-cleared soundtrack catalog of nearly two million tracks. The company makes soundtracks for online social video easy and legal, and has issued more than nine million licenses, paying millions in royalties to its artists. Rumblefish partners include YouTube, Animoto, Socialcam, Virtual Active, Klip and Google. The company can be found at www.rumblefish.com and is headquartered in Portland, OR.

About Catalogik
Catalogik, founded in 2009 by entrepreneurs Gideon Arom and Alex Stone, is a Software as a Service (SaaS) music licensing and rights administration platform. The platform enables record labels and music publishers to pitch sync licensing opportunities to music supervisors with an integrated CRM and take advantage of features like custom licensing storefronts, accounting and transaction tracking, database management, and cutting edge music search technology.

Contact Information

  • Rumblefish Contact:
    Krista Van Lewen
    CommStrat PR
    415-608-0263
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