SOURCE: Rumblefish


July 26, 2011 10:00 ET

Rumblefish Celebrates 4 Millionth Soundtrack Licensed; Announces Music Licensing API Partners

Rumblefish API Partners Access More Than 400,000 Copyright-Cleared Songs for Users

PORTLAND, OR--(Marketwire - Jul 26, 2011) - Rumblefish, the leader in music licensing for social media, today celebrates four million songs licensed from its music catalog in user-generated videos, slideshows, presentations and games. New content partnerships have grown the company's music catalog over the past year from 35,000 to more than 400,000 songs. Also today, the company is announcing the availability of the Rumblefish API to the greater development community, and three integration partners.

"Last year we launched Friendly Music with YouTube to provide consumers with a fun and affordable tool to find and license the perfect soundtrack for their online videos," noted Rumblefish founder and CEO Paul Anthony. "Now, we're extending that same service through the Rumblefish API, allowing users to easily add licensed soundtracks to videos, photos, games and other content right inside of their favorite application or website. The incredible creativity and ingenuity of our API partners will bring social soundtracks to the broadest possible audience, and make it easy for users in online communities to express themselves musically."

In the first quarter of 2011, the company released the Rumblefish API in private beta to a select group of strategic partners. Today, Rumblefish has opened its API to the greater development community and is accepting new partners from all industries including video, photo, gaming, presentation and mobile apps. Early integration partners announced today include social moviemaking app HighlightCam, fitness provider Journey Gym and online video editing service Clipik. Each company offers users the ability to browse custom playlists, receive soundtrack recommendations by describing their videos, search for and filter music via attributes (mood, instrument, tempo, etc.) and license songs as "social soundtracks" for any piece of user-generated content (or UGC).

"The Rumblefish API provides Journey Gym a hassle-free method of integrating licensed music into our online exercise product," said John Friess, Journey Gym founder and CEO. "The large, high quality catalog of music allows our company to turn music into a revenue center, and enhance the overall quality of our fitness offerings. With more than four million tracks licensed, Rumblefish has proven they are the most experienced music licensing API partner."

The Rumblefish Music catalog consists of hand-picked, copyright-cleared songs used in major TV shows, films, advertisements and video games for more than a decade. Music partners are diverse and include thousands of artists and labels worldwide, representing over fifty genres, including full orchestral scores, indie rock, pop, electronic and hand-crafted sound effects. Licensable rights span traditional film and television sync to UGC licenses, also called MicroSync™, for use on networks such as YouTube, Vimeo, Facebook, Google+ and others. Rumblefish developed the MicroSync license for its social media clientele in 2008.

The Rumblefish API also serves as an additional revenue source for partners who can both share in music licensing revenues and/or boost premium or paid offerings with multiple layers of available music catalog, song exclusives, search tools, custom playlists, etc.

A running tally of total soundtracks licensed is available, starting today, at, where you can also learn more about the MicroSync license, the Rumblefish Music catalog and the Rumblefish API. Developers can access the Rumblefish API directly here.

Learn more about social soundtracks here.

About Rumblefish
Rumblefish is a pioneer in music licensing and has been a trusted provider of music for top TV shows, films, ad agencies and video games for over a decade. The company has always made artists and labels its priority, and has paid millions in royalties to its members for the licensed use of their music. Rumblefish launched the Music Licensing Store in 2006, dubbed "an iTunes for Corporate America" (CNBC). It was the world's first online resource for 100 percent copyright-cleared music for businesses. In 2008 the company struck a landmark licensing deal with YouTube and in the summer of 2010 deepened that relationship with the launch of Friendly Music, a website where consumers can license soundtracks. The company now boasts the world's largest music catalog for social media and diverse clientele including Animoto, Virtual Active, Amazon Studios, Kaiser Permanente and Google among others.

Contact Information

  • Editorial Contact:
    Lindsay Stril
    VOXUS PR for Rumblefish
    Tel 253.444.5443