SOURCE: Rumble

Rumble

June 11, 2015 09:00 ET

Rumble's New Products Arm Publishers With the Knowledge and Tools Needed to Realize Full Potential of Mobile Properties

Content Business Insights and Personalization Suites Empower Publishers to Drive More Value From Mobile

NEW YORK, NY--(Marketwired - Jun 11, 2015) - Rumble, provider of the Smart Mobile Management System™, today announced the availability of Content Business Insights (Content BI) and Personalization, two new product suites that arm publishers for better performance in the fiercely competitive mobile landscape.

At a time when mobile monetization presents a significant challenge for publishers, the Rumble Content Business Insights Suite offers unprecedented insight into content performance, demographics and revenue optimization. Within Content BI, publishers can view performance and trends across mobile properties, channels, content and authors, re-order or change content in real time, predict the impact editorial decisions have on revenue and leverage more than 35 data points to inform audience segments and drive greater value from ad targeting.

Publishers looking to create higher-value experiences can use Rumble Personalization to build and target content and presentation experiences to the audience segments defined through Content BI. Further, they can customize engagement tools, like push notifications, to maximize impact for each user.

"Publishers have a serious mobile problem and they need to fix it, fast," said Uyen Tieu, Chief Revenue Officer and Co-founder of Rumble. "We launched our Mobile Management System to address issues like stability and integration fatigue that put a drain on resources and stand in the way of innovation. Now, with Rumble Content BI and Personalization, publishers are further empowered with the insight to inform editorial decisions and the tools to instantly carry out those decisions. We're giving them the data and control they need to move the needle on mobile revenue."

"It's no secret that the transition toward mobile from the desktop challenges many publishers. They're struggling to capture value from their mobile readership to the degree they should, and it's clear that to remain competitive they need to find new approaches," said Gordon Crovitz, former publisher of The Wall Street Journal and advisor to Rumble. "By systematically eliminating the obstacles that impede mobile revenue, most notably the lack of data and control, Rumble is clearing the path for a more profitable mobile business."

Rumble Content BI and Personalization joins the Smart Mobile Management System™ in Rumble's product stable. The Smart Mobile Management System, built organically for mobile, eliminates the complexity of building, managing and optimizing mobile apps and websites. Core to the system is an easy-to-use Control Center that empowers publishers to make fast, real-time business decisions that deepen engagement and drive revenue growth.

"Rumble has a deep understanding of the core challenges of mobile publishing," said John Paton, CEO of Digital First Media. "We chose their mobile management system to power our mobile properties because it addresses the complexities of mobile operations in a way that frees us to focus on content and growth. We've seen gains in both efficiency and revenue as a result of our partnership with Rumble."

To learn more, visit www.rumble.me and follow @rumble_inc.

About Rumble

Rumble gives publishers the data and control they need to drive greater return on their mobile business. Rumble's Smart Mobile Management System™ eliminates the complexity of building, managing and optimizing mobile apps and websites, empowering publishers to make real-time business decisions that deepen engagement and drive revenue growth. Rumble's new Content Business Insights Suite offers unprecedented insight into content performance, demographic targeting and revenue -- enabling real-time optimization, while the Rumble Personalization Suite allows publishers to create and target higher-value content experiences to custom audience segments. More than 150 premium mobile properties are powered by Rumble, including leading publishers like Digital First Media, The Denver Post and Fox Sports. To learn more, visit www.rumble.me and follow @rumble_inc.

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