SOURCE: Nussentials Holdings Inc.

May 09, 2006 11:15 ET

RUN! to Challenge Traditional Arthritis Drugs

HOUSTON, TX -- (MARKET WIRE) -- May 9, 2006 --Nussentials Holdings Inc. (OTC: NSHG), a provider and distributor for wellness and nutritional products based primarily on stabilized rice bran, announced today the details of its breakthrough RUN! product that supports joint health and mobility. NSHG believes that RUN! could be positioned as a natural alternative to such traditional arthritis drugs as Pfizer's Celebrex, Bristol-Meyers Squibb's Orencia and Amgen's Enbrel.

There is growing need for effective solutions for arthritis. It continues to be the leading cause of disability in the United States. According to the Center for Disease Control, 49 million people have a self-reported, doctor-diagnosed arthritis. Nearly 70 million people experience some form of arthritis or chronic joint symptoms. The musculoskeletal market generated over $288 billion in sales in 2005.

"Our all-natural RUN! product is a powerful alternative to the traditional pharmaceutical arthritis drugs," says Michael Hluchanek, president of NSHG.

There are literally hundreds, if not thousands, of all-natural arthritis products in the market. What makes RUN! different is that its core ingredient is stabilized rice bran, one of the most potent and accessible sources of a complex mix of phytonutrients and antioxidants. In fact, at least 107 antioxidants have been identified so far. Stabilized rice bran is also rich in minerals such as magnesium and trace minerals that help in better absorption of calcium. According to a report published by the Alternative Medicine magazine, the most promising uses for stabilized rice bran include not just arthritis, but also cardiovascular disease and diabetes.

The active ingredients in RUN! include phytosterols such as beta-sitosterol which has been linked to an improved immune system. Gamma-oryzanol in RUN! enhances the antioxidant and anti-inflammatory response. Tocotrienols inhibit prostaglandin synthesis activity resulting in anti-inflammatory response. In addition to stabilized rice bran, RUN! contains other biologically active ingredients that are very well known for their anti-inflammatory and anti-arthritic properties such as glucosamine derivatives, yucca root powder, MSM and grape seed extract.

About Nussentials

Nussentials in an emerging company that provides a line of products based on all-natural whole foods, primarily stabilized rice bran. Part of the direct selling industry (MLM), Nussentials markets these stabilized rice bran products through cooperatives of independent distributors. The company provides products that help to correct undernourishment and vitamin-deficiency combined with a mix of disease-fighting natural antioxidants. These products achieve synergistic results and are very effective as part of an antioxidant system. Based in Houston, Texas, Nussentials holds a distributor license with a leader in stabilized rice bran products. For more information regarding Nussentials, please visit www.Nussential.com.

This news release contains forward-looking statements. These statements describe management's current beliefs and expectations concerning the future of Nussentials Holdings Inc. These forward-looking statements are identified by using words such as "expect," "believe," and "should." Although the beliefs and expectations mentioned in this release are reasonable, the Company's operations involve a number of risks and uncertainties. Therefore, these statements may turn out not to be true. The Company will not update forward-looking statements in this news release to reflect actual results, changes in assumptions, or changes in other factors affecting such forward-looking information.

FDA Disclaimer:

The products and the claims made about specific products have not been evaluated by the United States Food and Drug Administration. The products are not intended to diagnose, treat, cure or prevent any disease. The information provided in this press release is for informational purposes only and is not intended as a substitute for advice from your physician or other healthcare professional. Please consult with a healthcare professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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