SOURCE: SessionM

SessionM

February 27, 2013 09:00 ET

Runtastic Uses SessionM to Help Users Stick With Exercise Routine

BOSTON, MA--(Marketwire - Feb 27, 2013) - SessionM, the leading mobile loyalty and advertising platform, today announced a partnership with Runtastic, a mobile health and fitness company dedicated to making exercise easy and fun. With SessionM, Runtastic offers in-app rewards to users who participate in various activities, like completing exercise routines and cheering on others, ultimately encouraging people to use the app on a more regular basis.

Runtastic has more than 20 million downloads across six different apps that offer users a variety of highly focused tracking and fitness apps. With more than 7.5 million registered users, 300,000 daily active users, and more than 3.5 million monthly users, Runtastic offers mobile users a fun and easy way to keep track of their fitness endeavors.

"Staying active can be a challenge in today's busy world, so we're focused on making it fun. Part of that is helping people keep themselves and others motivated to stay on track," said Florian Gschwandtner, CEO, Runtastic. "With SessionM, we can increase the motivation factor, encouraging our users to become more deeply engaged with the content we offer, while encouraging other users to visit the app on a more regular basis. We're looking forward to our work with SessionM to develop a stronger base of active daily users."

In a January 2013 consumer poll conducted by SessionM, more than half of the 8,000 respondents reported that mPOINTS in their health and fitness apps played a significant role in helping them stay on track toward their goals as a result of the additional motivational factor.

"Studies have shown that people who are rewarded for their behavior are often motivated to do things at more regular intervals," said Bill Clifford, chief revenue officer, SessionM. "Runtastic offers its users incredible content that can help them stick to their fitness goals, regardless of the sport they're most interested in. And now with SessionM, users will earn points for participating in various in-app activities that can be redeemed for real-world rewards."

For more information on SessionM visit www.sessionm.com

About Runtastic
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data in order to motivate individuals to get in shape, stay healthy and improve overall fitness.

With more than 20 million downloads and 7.5 million users worldwide, Runtastic's mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. Runtastic is available on iPhone, Android, BlackBerry and Windows Phone. Additional information can be found at www.runtastic.com or you can follow us on Twitter, Facebook or Google+.

About SessionM
Founded in 2011 by industry veterans of mobile technology companies, SessionM has built an innovative mobile loyalty and advertising platform that connects consumers with mobile content and advertising in fun and rewarding new ways. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.

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