Russell Breweries Inc.

Russell Breweries Inc.

September 03, 2009 07:30 ET

Russell Beer Enters Alberta Market

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 3, 2009) - Russell Breweries Inc. (TSX VENTURE:RB), a premium microbrewery in Western Canada, is pleased to announce that it has commenced distributing Russell beer in Alberta with the introduction of the award winning Russell Cream Ale and Cactus Lime Lager in all Cactus Club Cafe's as well as distribution of the Cactus Lime Lager in Liquor Depot and Liquor Barn outlets.

"This is a phased introduction of our product portfolio," says Brian Harris, CEO. "We have been waiting until we had the production capacity to properly service Alberta and we are now in that position. Cactus Lime Lager has been an outright winner this summer in both the BC and Manitoba markets to date, and we are delighted that Liquor Barn and Liquor Depot, being the leading retail group in Alberta, have made it available to consumers to take home in this market as well as their stores in BC. We are also very pleased that Cactus Club has made a decision to put both Cactus Lime Lager and Russell Cream Ale on their menu - we think Alberta is going to really enjoy trying Russell at Cactus Club Cafes."

Cactus Lime Lager is an easy drinking, clean, crisp, Canadian-style lager, brewed with all natural ingredients and infused during the brewing process with natural lime extracts. It has very pleasing notes of fresh lime when you take the first sip with no lingering aftertaste.

Russell Cream Ale is the Company's flagship brand. A deep, dark colour makes this style of beer regionally distinctive to the West Coast compared to the light coloured cream ales from the East Coast. It has an outstanding character, a rich mouth feel and excellent drinkability.

About Liquor Stores

Liquor Stores Income Fund is a publicly traded Canadian income trust that participates in the retail liquor industry in Alberta, British Columbia, and Alaska through its 82.1% interest in Liquor Stores Limited Partnership, which currently operates the largest number of private liquor stores in Canada by number of stores (currently 206 stores in Canada). The trust units of the Fund trade on the Toronto Stock Exchange under the symbol "LIQ.UN".

About Cactus Restaurants

Cactus Restaurants Ltd. is the leader in casual fine dining and operates 20 casual restaurants in Alberta and British Columbia. Cactus Restaurants recently received a number of awards, including: "Best Casual" by Vancouver Magazine for the past two years; two years as one of "The 50 Best Managed Companies" in Canada by the National Post; and second place for the "Top 25 Companies to Work For in B.C." by BC Business Magazine.

About Russell Breweries Inc

One of BC's fastest growing companies, Russell Breweries Inc produces premium beers in Western Canada in breweries located in BC and Manitoba. All products are held to the highest quality standards, brewed without any preservatives, ensuring that the passion that goes into crafting the beers comes through in the taste. Russell is a public company trading on the TSX Venture Exchange under the symbol "RB".

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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