Russell Breweries Inc.
TSX VENTURE : RB

Russell Breweries Inc.

December 19, 2006 08:30 ET

Russell Breweries Inc. Appoints Advisory Board

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Dec. 19, 2006) - Russell Breweries Inc. (TSX VENTURE:RB) is pleased to announce the formation and implementation of the Company's Advisory Board.

The Russell Advisory Board, under the chairmanship of Company Director John Morgan will meet on a regular basis to offer perspectives on a broad range of matters of interest including strategies relating to the Company's business expansion plans.

The Advisory Board will be made up of the following distinguished individuals: John Morgan, Jim Emmerton, Larry Macauley, Bob Mckeachie and Allen Jensen.

John Morgan is a senior executive with over twenty years in the beverage alcohol industry with Labatt Breweries. As Vice President and General Manager, Mr. Morgan managed each of the individual Labatt companies in Canada from Ontario west. During that time, he was responsible for the introduction of Budweiser into the Alberta marketplace from where it has grown to become the largest selling brand in Canada. As President and Managing Director of Labatt Breweries of Europe, Mr. Morgan started and established a significant beer business in Europe through strategic partnerships and acquisitions. And as President of Labatt Breweries of Canada from 1990 to 1993, Mr. Morgan led a company turnaround in Canada that saw both market share and profit increase significantly. A proven leader with both "start-up" and large company experience, Mr. Morgan more recently has been CEO of Versacold, Canada's largest cold storage service provider and Cryopak Industries Inc., a temperature controlling packaging business. Mr. Morgan is currently a partner in the Springboard Group of Companies.

Jim Emmerton is a senior executive with over twenty five years experience in management. Most recently Mr. Emmerton was Senior Vice President, Corporate Development, General Counsel and Secretary for Methanex Corporation. Prior to that Mr. Emmerton held positions of Vice President, Treasurer, Corporate Counsel and Corporate Secretary for John Labatt Limited and was responsible for major acquisitions, such as FEMSA and dispositions for the company including the take-over bid by Interbrew.

Larry Macauley is a senior executive with over thirty years experience in all aspects of brewing and production. Most recently, Mr. Macauley was Executive Vice President and Chief Technical Officer for Interbrew in Leuven, Belgium and prior to that was Vice President of Brewery Operations for the Americas. He has worked in and managed operations for all Labatt Breweries in Canada and participated and provided technical support for merger and acquisition activities throughout the world. An honors Chemistry graduate from the University of Waterloo, Mr. Macauley has served on the Boards of breweries in Mexico and Cuba and brings an international view to the Advisory Board.

Bob McKeachie is an independent consultant with the Marketing Workshop in Vancouver, Canada. He has a wide range of experience in the beer business with Labatt Breweries over 20 years in both Canada and the UK. In 1996, Mr. Mckeachie was appointed to the position of Vice President of Marketing for Earls Restaurants. While at Earls, Mr. Mckeachie helped create marketing programs that are still in place today. Mr. Mckeachie brings both local knowledge and international business development experience to the Board.

Allen Jensen is a senior sales executive with extensive experience in the Western Canadian beer and alcohol business. Mr. Jensen spent 25 years in sales and sales management with Labatt Breweries of Canada, primarily in Western Canada. He is particularly well known in the industry in BC where he was Provincial Sales Manger for seven years. Currently Mr. Jensen is a principal with Beverage Concepts International, an importer of beverage alcohol products from around the world, and Iceflo Technologies, a leading - edge draught equipment provider.

"We are delighted to have such a talented and experienced team available to assist us as we move forward to build Russell into a significant brewing operation" said Brian Harris, CEO. "The growth of Russell over the past two years has been very exciting and the recently completed financing is enabling us to continue to move ahead with a number of new initiatives and opportunities."

About Russell Breweries Inc. (TSX VENTURE:RB)

Russell Brewing Company is a wholly owned subsidiary of Russell Breweries Inc. (TSX VENTURE:RB). It produces premium draught beer for fine pubs and eateries located in the greater Vancouver area, Whistler Village and Vancouver Island. Using all natural ingredients and traditional beer-making techniques, Russell beer is brewed for people who love beer. Products include: Russell Cream Ale, Russell Pale Ale, Russell Honey Blonde Ale, Russell Extra Special Lager plus the two seasonal brews, Russell Lemon Ale and Russell Winter Porter.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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