Russell Breweries Inc.

Russell Breweries Inc.

October 06, 2009 15:27 ET

Russell Breweries Inc. Signs Five Year Beer Agreement With Abbotsford Entertainment and Sports Centre

VANCOUVER, BRITISH COLUMBIA--(Marketwire – Oct. 6, 2009) - Russell Breweries Inc. (TSX VENTURE:RB) is pleased to announce the signing of a five year beer sponsorship agreement with Global Spectrum Facility Management, L.P., the agent on behalf of the City of Abbotsford and the operator and manager of the Abbotsford Entertainment and Sports Centre ("AESC").

"We are really pleased to have been selected as the primary beer supplier for this stunning new facility," says Brian Harris, CEO. "The ASEC is as a multiple event centre which can seat up to 8500 people. It is the home of the Abbottsford Heat Hockey Team and will host over 40 other entertainment and sports events this year. We are really excited to have the opportunity of providing our fine beers to the patrons of this venue and further expanding our brands throughout the greater Abbotsford area."

"Partnering with one of the top 'home grown' companies in British Columbia is fantastic, Russell Breweries is a welcomed partner to the venue," added Trey Bell, General Manager for the Abbotsford Entertainment & Sports Centre.

About Global Spectrum

Global Spectrum is part of one of the world's largest sports and entertainment firms, Comcast-Spectacor, a Philadelphia-based sports and entertainment company that owns the following: Wachovia Center; Wachovia Spectrum ; Philadelphia Flyers (NHL) ; Philadelphia 76ers (NBA) ; Flyers Skate Zone ; 3601 Creative Group ; Comcast SportsNet ; Ovations Food Services ; Front Row Marketing Services ; New Era Tickets ; Comcast-Spectacor, in partnership with Disson Skating, annually produces ten (10) nationally televised figure skating spectaculars on NBC.

About Abbotsford Entertainment & Sports Centre

The Abbotsford Entertainment & Sports Centre, a production oriented multi- purpose entertainment venue. Managed by Global Spectrum, the 8,500 seat venue built for entertainment will host a myriad of events including concerts, rodeos, circuses, ice skating and family shows. The Abbotsford Entertainment & Sports Centre also has the capacity to hold 7,000 excited hockey fans and is the home of the AHL's Abbotsford Heat . In addition to hockey, the venue will accommodate other sporting events such as basketball, volleyball, wrestling and gymnastics. The venue is conveniently situated off Hwy 1 and approximately 65 km east of Vancouver, British Columbia. The Abbotsford Entertainment & Sports Centre is the premiere entertainment and sports venue in the region.

About Russell Breweries Inc.

One of BC's fastest growing companies, Russell Breweries Inc produces premium beers in Western Canada in breweries located in BC and Manitoba. All products are held to the highest quality standards, brewed without any preservatives, ensuring that the passion that goes into crafting the beers comes through in the taste. Russell Breweries Inc. is a public company trading on the TSX Venture Exchange under the symbol "RB".

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Russell Breweries Inc.
    Brian Harris
    Direct: 778.846.2335
    Abbotsford Entertainment & Sports Centre
    Michaella Petrik
    Director of Marketing
    Direct: 604.743.5005