Russell Breweries Inc.
TSX VENTURE : RB

Russell Breweries Inc.

February 19, 2008 14:48 ET

Russell Brewing Debuts Take-Home Consumer Product Russell Beer Now Available in Cans

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 19, 2008) - Russell Brewing Inc. (TSX VENTURE:RB) -

Editor's Note: A photo is included with this press release.

Today, Russell Brewing Company, a producer of premium craft beer in British Columbia, began shipping cans of its award-winning beer to private liquor stores throughout the Province. This marks the Company's first consumer take-home product after thirteen years of exclusively producing draught beer.

Products include Russell Cream Ale, Russell Pale Ale, Russell Honey Blonde Ale and Russell Extra Special Lager which are available in 6 x 355ml aluminum can packs.

"We are very excited about the launch of Russell in cans," said Andrew Harris, President, Russell Breweries Inc. "Russell draught sales have well exceeded the overall draught category growth over the past three years and if this popularity is any indication of consumer acceptance, then we are very optimistic about the growth potential of retail distribution."

Private liquor stores account for 41.9 percent of retail counter sales in British Columbia (source: BCLDB six-month period ending September, 2007). Nationwide, sales of canned beer are up 10 percent over last year while bottled beer sales are down 4 percent for the same period (source: Brewers Association of Canada).

Aluminum cans offer a highly stable environment to package, store and serve premium craft beer. Canning limits the possibility of exposing beer to potentially harmful elements such as oxygen and UV light. Plus today's cans are also made with a thin plastic lining to protect the taste of the beer. Furthermore, cans are environmentally friendly costing a fraction of energy to produce, ship and to recycle compared to glass.

For a list of private liquor stores carrying Russell beer or for more information, please visit www.russellbeer.com.

Russell Brewing Company produces premium craft beer in British Columbia. In 2006, Russell was recognized as BC's fastest growing brewery by the BCLDB. Using all natural ingredients and traditional beer making techniques, Russell beer is brewed for people who love "real" beer. Products include: Russell Cream Ale, Russell Pale Ale, Russell Honey Blonde Ale, Russell Extra Special Lager plus two seasonal brews, Russell Lemon Ale and Russell Winter Porter. Russell Brewing Company and Fort Garry Brewing Company are wholly owned subsidiaries of Russell Breweries Inc. (TSX VENTURE:RB).

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Contact Information

  • Russell Brewing Company
    Angie Harris
    Marketing Manager
    (604) 599-1190 Ext. 222 or Mobile: (778) 846-2331
    Email: angie@russellbeer.com
    or
    Russell Breweries Inc.
    Brian Buckley, Manager, Investor Relations
    (604) 599-1190 ext.223 or Toll Free: 1-888-363-2337
    Mobile: (604) 617-7998
    Email: brian.buckley@russellbeer.com
    Website: www.russellbeer.com

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