Russell Breweries Inc.
TSX VENTURE : RB

Russell Breweries Inc.

May 15, 2008 20:10 ET

Russell Sponsors Underwear Dash of the Chip's Not Dead Yet Memorial Mile

Bashful Brewery Bears Almost All to Support BC Children's Hospital Fundraiser

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 15, 2008) - Russell Brewing Company (TSX VENTURE:RB), a producer of premium beer in British Columbia, is the proud to sponsor the 'underwear dash' of the inaugural Chip's Not Dead Yet Memorial Mile. On June 20th, 2008 an expected 1,000 people will run, walk or parade one mile up the hill of 10th Avenue between Alma Street and Blanca Street in Vancouver with a noble goal in mind - to see their entry fee doubled in support of the BC Children's Hospital.

To make running uphill more fun, the race is divided into a series of themed waves where participants can dress up. Russell Brewing is the proud sponsor of the Russell Beer Mile Underwear Dash where two randomly selected underwear adorning runners, registered in the underwear wave (must be +19 years old) could win 'BEER FOR A YEAR'!

For every participant who runs up the hill, Chip Wilson, the founder of lululemon athletica has pledged to match their entry fee with a contribution up to $100,000 in support of BC Children's Hospital. Chip's three-year plan is to raise $1.5 million dollars.

"Russell Brewing is thrilled to support Chip Wilson in his vision to make this race a fun and extravagant celebration of life to raise money for the BC Children's Hospital. There are already many Russell beer customers who have registered for the event and we are encouraging more and more to join," said Andrew Harris, President, Russell Brewing Company.

Drummers and cheerleaders will help motivate runners up the hill, and as they come to the finish line, the party starts! After party festivities will take place at West 10th Avenue between Sasamat Street and Tolmie Street complete with food, beverages, live entertainment and rides for the kids!

When sick kids get better they run, play, and most of all they appreciate the fact that they're alive. What if we all did that? Unlike any event anywhere in the world, this 'Celebration of Life' theme will allow participants to express their own causes, passions, businesses, and characters, but above all - their individuality and the need to celebrate lives that are yet to be lived.

Event takes place Friday, June 20th, 2008 at 6:00 PM. To register go to www.chipsnotdeadyet.com. Select the Russell Beer Mile Underwear Dash for your chance to win 'BEER FOR A YEAR'.

Russell Brewing Company produces premium craft beer in British Columbia. Using all natural ingredients and traditional beer making techniques, Russell beer is brewed for people who love "real" beer. Products include: Russell Cream Ale, Russell Pale Ale, Russell Honey Blonde Ale, Russell Extra Special Lager plus two seasonal brews, Russell Lemon Ale and Russell Winter Porter. Russell Brewing Company and Fort Garry Brewing Company are wholly owned subsidiaries of Russell Breweries Inc. (TSX VENTURE:RB).

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