SOURCE: Red Square Concierge

Betancourt PR

March 04, 2014 09:32 ET

Russian Millionaires Become the Hottest Target for Luxury Brands and Services

Luxury Brands and High Ticket Items Change Gears and Target Russian Millionaires to Stay in the Black as They Quickly Become the Hottest Demographic for All Things Luxury

SUNNY ISLES, FL--(Marketwired - March 04, 2014) - This year's Miami International Boat show brought in some of the wealthiest people from around the world shopping for yachts and mega yachts. This year's larger sales numbers proved that the luxury market is immune to the fluctuations in the economy and that it encourages the growth of an industry. It has become apparent that the characters in the game has changed and they way to keep sales growing is by finding a new demographic of clients. We have all seen a steady influx of Russian millionaires coming to the U.S. as they invest their money here and buy a posh lifestyle they have quickly become the newest demographic for luxury products and services.

For several years now only a chosen few had the foresight to see this would happen and have been developing a business model that specifically caters to this elite new market. Red Square Holdings out of Sunny Isles, Florida is headed by Jelena Grady and she has had a firm grip on this market since 2007. She is an expert realtor that has helped numerous Russians find their way in the US with their investments and their homes reaching 100 million in sales. One of the interesting things she discovered is that her elite clients needed direction in many different aspects when establishing themselves in a new country. She found herself getting personally involved in her clients life by giving them guidance where to find the best shopping, eating, decorating, where to buy the best cars, yachts, jets and the most luxurious vacation spots. This has helped her forge lifelong friendships and business relationships where trust is the highest commodity and word of mouth has spread to new heights making her the "go to" person for any Russian coming to the U.S.

These additional services she has provided to her clients has lead to the announcement of launching Red Square Concierge at a posh reception aboard a $37 million yacht during the Miami International Boat Show. The fete was attended by some of her most affluent clients, friends and celebrities as they spoke about the upcoming grand opening of their new offices in March.

"In today's business world unless you are able to set yourself apart by creating an idea far different then the company next to you, you are considered ordinary. Understanding customer service and what people really want out of business professionals is a skill that is learned over time and experience. I have brought together a team of the most experienced professionals of their fields such as brokers, attorneys, travel agents, lending companies, vendors, and partners locally and internationally. Together we have built a concept of a 'One Stop Shop' that has yet to be done. Through developing contacts, relationships, and trust I have been enabled to grow far beyond a Licensed Realtor, I have created a Brand." - Jelena Grady

The services offered by Red Square Concierge come at no charge to clients purchasing a property with them and it boasts a hefty list of services catering to any whim or necessity of the affluent. For more information please visit www.miamiredsquare.com and www.redsquareinternationalrealty.com or call 305.781.7707

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