SOURCE: Rust-Oleum

October 01, 2015 11:26 ET

Rust-Oleum Invites Do-It-Yourselfers to Join Its New Crowdsourcing Community

Coatings Company Introduces Creator's Studio by Rust-Oleum

VERNON HILLS, IL--(Marketwired - October 01, 2015) - Rust-Oleum -- a leading global coatings manufacturer -- is turning to the power of crowds to help innovate and create new product and application ideas. Introducing Creator's Studio by Rust-Oleum -- the crowdsourcing website designed exclusively for the do-it-yourself (DIY) community. These are people who are passionate about paint and stain projects for home, hobby and automotive. Anyone is welcome to join the community on creatorsstudio.com to co-create, innovate and share ideas. The initiative was announced today.

Creator's Studio by Rust-Oleum will feature weekly events to engage community members and get their creative juices flowing. The site will feature everything from "Ask the Expert" sessions where Rust-Oleum associates will answer questions about specific topics, to general chats where advice and tips can be shared among the community. Every few months, Rust-Oleum will pose an innovation challenge where community members can post their submissions, vote and comment on each other's ideas. The winner of the challenge will receive a prize as well as earn a special VIP status within the community.

"Listening to our customers' wants and needs has always been an essential part of our business and so has innovation," said Jim Stinner, vice president of marketing at Rust-Oleum. "We knew that creating an innovation platform that allows our customers to speak about the types of projects that they were most passionate about would be a natural progression for our business. Our customers love to create things and we wanted to find a way to help this community of people connect directly not only with us but with others who share the same interests."

Creator's Studio by Rust-Oleum is open to anyone with a passion for DIY paint projects and/or Rust-Oleum products. To join the community, please visit: creatorsstudio.com.

About Rust-Oleum

For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter's Touch®, Krud Kutter®, Universal®, EpoxyShield®, Varathane®, Zinsser®, MultiSpec®, Testors®, Modern Masters®, and Watco®. Visit www.rustoleum.com for more information. Follow Rust-Oleum on Pinterest, Facebook, Twitter and Instagram.

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