May 18, 2005 07:30 ET

RxEOB & CareKey Join Forces to Enhance Healthcare Consumerism

Powerful Combination Improves Care Quality and Reduces Healthcare Costs

RICHMOND, VA and BOSTON, MA -- (MARKET WIRE) -- May 18, 2005 -- RxEOB, a leading provider of consumer-centric pharmacy benefits software, and CareKey, the market leader in population and care management enterprise solutions, announced today the formation of a certified business partner agreement. Under this arrangement, CareKey will integrate and promote RxEOB's pharmacy applications into the CareKey Personal Health Management System, to health plans nationwide.

Using the combined offering, members can access RxEOB services, including out-of-pocket prescription drug cost analysis and drug comparison tools all from a single, personalized, online environment. These services complement CareKey's personal health management system, which features a personal health record, a bi-directional communication platform, health tracking, wellness education, and other related tools.

"Partnering with CareKey, the premier member communication platform on the market today, will enable both companies to achieve our shared mission of helping health plans provide their members with information that empowers them to make educated healthcare choices that improve quality while containing costs," explains Robert Oscar, CEO of RxEOB.

The CareKey Personal Health Management System allows health plans to effectively interact with members -- leveraging rule-based automation on top of health plan data repositories to deliver cost-effective, personalized wellness advice. "With RxEOB, our health plan customers will now have an unparalleled ability to help members make the right pharmacy decisions," states Kevin Agatstein, CareKey's vice president of operations. "With rising co-payments and drug costs, flexible spending accounts, and defined contribution programs, this information is needed more than ever," continues Agatstein.

About RxEOB

Richmond, Va.-based RxEOB is the nation's leading provider of consumer-directed pharmacy benefit software for health plans. Its secure, personalized web-based decision-support applications advance pharmacy benefit consumption for almost 3 million health plan members nationwide. These tools enable consumers to research their medications and find more cost-effective alternatives, as well as grant access to customized records to help them track their medications. The tools also enable health plans and employers to reduce healthcare costs through better management of drug benefits. For more information, visit or call 1-877-495-7356.

About CareKey

Headquartered in Boston, Mass., CareKey, Inc. provides innovative care and population management solutions to leading healthcare payers. CareKey's member-centric platform facilitates collaborative communication and data exchange among health plans, members and their providers, as well as automating health plan care management workflows. For more information, visit or call 617-375-6700.

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