SOURCE: Ryka

Ryka

March 07, 2011 15:29 ET

Ryka® to Break Its First Kelly Ripa TV Spot in April 2011

High-Impact New Spot Is Part of Larger Print and Online Campaign Spotlighting Ryka Footwear for Women

ALISO VIEJO, CA--(Marketwire - March 7, 2011) - Women's performance shoe brand Ryka® (http://ryka.com) premieres its first-ever national TV spot with "Live" TV star Kelly Ripa in April as part of a comprehensive spring campaign breaking in time for Mother's Day 2011.

"We're excited to take Ryka to the next level of exposure and introduce it to a new generation of performance enthusiasts," said Ed Goldman, Vice President of Marketing at Ryka. "This high-profile, film-quality spot is part of a long-term marketing vision for the Ryka brand and incorporates an A-list director and celebrity spokesperson that mirror the groundbreaking nature of the brand itself."

Directed by celebrated filmmaker Marcus Nispel, who directed Ripa in Electrolux®'s acclaimed "Laundry Day" commercial in 2010, the new 30-second spot represents the next phase in Ryka's ongoing partnership with the Emmy®-winning actress. The spot highlights Ryka footwear for women, which includes running and fitness shoes engineered by the brand's female design team in partnership with Ripa. It will be supported by a national print and online campaign starring the "Live" TV host.

Founded in 1987, Ryka is the world's only footwear company managed by, designed for and solely dedicated to women's performance footwear. The 2011 Ryka line includes running, fitness, walking, wellness and minimalist collections complemented by a new branded outdoor and apparel line.

About Ryka:
Ryka® was the first women's-only athletic footwear line created by women for the unique needs of women. Ryka's "A Voice of Women" tagline reflects the confidence and strength of every modern woman and seeks to connect with her inner passion for fitness. Women empowering women is at the core of Ryka, and the mantra of the brand's loyal and like-minded following. For more information, go to http://ryka.com.

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