SOURCE: Rypple


February 07, 2011 08:00 ET

Rypple 3.0 Flattens Your Organization and Gets Teams Working Better, Together

Breaking Down Hierarchies, Creating Audacious Goals and More Personalization Make Rypple 3.0 "Super Freaking Awesome"

SAN FRANCISCO, CA and TORONTO--(Marketwire - February 7, 2011) - Rypple ( today launched version 3.0 of its web-based social software that makes it easier than ever for teams to work better, together. Rypple makes it easy and fun to share feedback, coach each other and stay on track. With Rypple 3.0, users can set up coaching relationships with anyone at work, share goals with anyone on their team and build custom badges to say thanks to their teammates -- all for free.

New features and improved design came directly from customer feedback. Hundreds of users submitted ideas, many of which went right into Rypple 3.0.

"We're giving managers and employees what they asked for, not what HR asks for," said David Stein, co-CEO of Rypple. "We're not adding any 'me-too' features. It's all about the person actually using the tool to get things done."

"With Rypple, what they believe as a company and as people is reflected in the work they do," said Mike Acton, engine director, Insomniac Games. "I know they truly believe that getting good feedback and applying it makes things better. They've always responded to my concerns and suggestions positively. I'm confident they're using all the feedback they've received so far from me and others. This next release is totally going to take things to a new level."

New features in Rypple 3.0 include:

No Hierarchy
Rypple 3.0 flattens relationships at work, letting employees set up one-on-one connections with anyone in their organization. When users connect on Rypple, they're presented with a live feed of action items with each connection, complete with coaching notes they can use to plan for each meeting. This allows coworkers to check in more often to stay on track, while spending less time in each meeting by making meetings hyper-efficient. Users can even assign actions to their boss -- a very popular feature among Rypple's many millennial users.

Custom Thanks
This latest version of Rypple lets any user build their own personalized badges, selecting images and definitions that align with their own corporate culture. "Badging has to be done right and can't be just senseless gamification," says co-CEO Daniel Debow. "We wanted to let people put their own slant on badges -- infusing them with their own culture rather than force them to accept ours. The #badass badge (with a graphic of a donkey) might be just right for a technology start-up, but a more traditional firm can create a look that works for them."

New Social Navigation
Rypple has been redesigned to be entirely intuitive. Instead of organizing around concepts, Rypple users can now navigate by clicking on people they need to interact with. It's simple and familiar to users already using social networks.

Social Goals
Users can also set goals across teams and link them back to action items. This new feature can be used to set big, audacious goals that entire teams can rally around, or smaller goals that help teams focus and produce.

"Our internal code name for this was SFA -- Super Freaking Awesome -- because that is what our power users said they wanted," said Debow. "We took what was good about Rypple, and pushed it to the next level. With this new version, we've tapped in to how people actually work and built software that works for them."

Rypple 3.0 isn't a complete change. Users can continue to set up action items, ping their teams for anonymous feedback and send thanks through email for added convenience.

Follow Rypple
Rypple can be found on a number of social media channels, including the Rypple Blog, Quora, Twitter, Facebook and YouTube.

More information on Rypple 3.0 can be found at

About Rypple
Rypple builds social software that makes workplace feedback easy and fun. Our software is built around people, not processes. Teams share more feedback and actually get things done. Managers don't waste time and get rid of painful performance reviews. People learn and adapt faster and get recognized for great work. Rypple's customers are some of the world's most innovative companies, including Mozilla, Rackspace, Accenture and Shaw Communications. Rypple was awarded HR Executive's Top 10 Products of 2010. Rypple's offices are located in Toronto and San Francisco. For more information, please visit

Contact Information

  • Media Contact:
    Matt Nagel
    SHIFT Communications for Rypple
    (415) 591-8403
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