SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

May 01, 2012 09:30 ET

RYU Partners With Brazen Athletics to Offer Weekly CrossFit Challenge

"Big Jason" Schroeder, an Athlete in the Top 1% of Competitive CrossFit Athletes, to Become RYU Ambassador

LAS VEGAS, NV--(Marketwire - May 1, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is pleased to announce their new partnership with Brazen Athletics of Fairfield, New Jersey, owned by "Big Jason" Schroeder who is currently a top 1% elite CrossFit athlete. Jason will become an official RYU Ambassador and a part of the RYU Ambassador Program, uniting dedicated individuals with a passion for community involvement to create a global family of RYU Warrior Athletes. He is partnered with his wife Kristy Link who is also a competitive athlete in the CrossFit arena.

"It is an honor to find a warrior like Jason who truly lives, eats, and breathes the RYU lifestyle. Becoming partners with Jason and the Brazen Athletics family is a perfect fit for RYU," said Rocky Bice, Brand Ambassador for RYU. "I am extremely excited to kick off our relationship with the weekly CrossFit challenge and know that there are exciting times ahead with RYU and the Brazen family."

Beginning Sunday, April 15, together RYU and Brazen Athletics started offering a global competition and weekly CrossFit challenge every Sunday to participants. Detailing the standards that need to be submitted via video by Friday evening, a winner will be announced the following Sunday and awarded with various apparel and product items from RYU's debut premium performance Men's Spring line.

"The relationship between Brazen and RYU was founded on trust and an unparalleled passion to improve the quality of life through fitness," said Big Jason of Brazen Athletics, who will be attending the second stage of the CrossFit Games Regionals in Massachusetts Memorial Day Weekend. "We both recognized we will not compromise our message or our product for the benefit of monetary gain; success is inevitable."

Built for athletes, suited for style, RYU's debut men's premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

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Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Contact Information

  • Contact Information
    Corporate Information:
    Respect Your Universe, Inc.
    http://www.ryu.com

    Public Relations:
    Respect your Universe, Inc.
    pr@ryu.com

    Investor Relations:
    +1-888-455-6183 ext. 102
    ir@ryu.com