SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

February 10, 2012 09:00 ET

RYU Professional Athletes to Make Special Guest Appearances at MAGIC

Athletes to Include Top UFC Welterweight Jon Fitch, 2011 Mr. Olympia Phil Heath & Boston Red Sox Outfielder Darnell McDonald

LAS VEGAS, NV--(Marketwire - Feb 10, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN),, announced that three of the RYU Warrior elite professional athletes will be in attendance at MAGIC this year making special guest appearances on behalf of the brand. Kicking things off on Monday, February 13th, will be 2011 Mr. Olympia Phil Heath and Boston Red Sox Outfielder Darnell McDonald at the RYU display (#25085) from 11 a.m. to 5 p.m. followed by Top UFC Welterweight Jon Fitch on Tuesday, February 14th from 9 a.m. to 11 a.m. All three athletes will be available to MAGIC guests for autographs and for media interviews to speak to how RYU meets their training and performance needs at the highest level of competition.

Top UFC Welterweight Jon Fitch is an American Mixed Martial Artist with one of the best professional records in the sport today. Fitch is a warrior both physically and mentally, and his intelligent and focused approach has allowed him to continuously win inside the octagon. Phil "The Gift" Heath is an IFBB (International Federation of Bodybuilding) professional bodybuilder who is currently the best in the world and looking to defend his Mr. Olympia title in September 2012. On a daily basis, Phil demonstrates his true Warrior Ethic* and spirit through his approach to his life and art of the sport.

Boston Red Sox Outfielder Darnell McDonald is the most recent athlete to join RYU's athlete roster and also encompasses the Warrior Ethic* as a professional athlete with the ability to share the brand message to athletes in all sports with his weekly incorporation of Mixed Martial Arts in his training routine.

"We are proud to have such established professional athletes represent RYU and help showcase our performance apparel line at MAGIC this year," commented John Wood, RYU President. "It is exciting to have our brand on such a big stage for the first time at MAGIC and for our RYU athletes speak to the performance and training attributes our apparel and products provide them."

RYU will be making their first exhibitor appearance at MAGIC on February 13-15 in Las Vegas, Nevada, with the highly anticipated debut Spring 2012 Men's Premium Performance Apparel Line on display along with the Fall 2012 Men's Line and introductory Fall 2012 Women's Line. Inspired by the dedication of the athlete to the one-thousand-year-old sport of Martial Arts, RYU was founded on the principles of respect, strength, honor and sustainability and will contain training, competition, sportswear, headwear and accessory items in their Spring 2012 Men's Line.

Made with both performance and style in mind, RYU was created specifically to enhance the athlete's overall performance and need to excel at their sport. All RYU apparel items and products are made from the highest quality fabrics, comprised of up to 90% organic and/or recycled materials to maximize performance, comfort and style. RYU's unique style is one that will transcend the sport itself by reflecting the art of athletics and creating apparel and product based on the respect that each sport and athlete deserves.

Since their launch in September 2011, RYU has become an official event sponsor of the UFC and selected elite professionals such as Top UFC Welterweight Jon Fitch, 2011 Mr. Olympia Phil Heath and Boston Red Sox Outfielder Darnell McDonald as their first athletes to represent the brand.

For more information on RYU visit or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Contact Information