SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

December 20, 2011 09:00 ET

RYU Signs Top UFC Fighter Jon Fitch to First Athlete Endorsement Deal

LAS VEGAS, NV--(Marketwire - Dec 20, 2011) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN) announced signing top Welterweight Fighter Jon Fitch to their first athlete endorsement deal. Fitch, who is noted as one of the highest ranked pound-for-pound Mixed Martial Artists in the UFC, was carefully selected by RYU after extensive research on today's UFC fighters and athletes who encompass the Warrior Ethic* lifestyle both in, and out of, the octagon.

"We are all very excited to have Jon join the RYU team as our first Mixed Martial Arts athlete," commented John Wood, President of RYU. "Jon embodies the spirit and essence of respect, honor, strength and nature; the pillars of RYU. We look forward to working with Jon and his team in the continuing growth of RYU."

With a MMA record of 26-3-1-1, Fitch has defeated impressive fighters throughout his UFC career (beginning in 2002) and holds wins over Diego Sanchez, Paulo Thiago and Mike Pierce as well as two wins over one of the most dominant Welterweights in the UFC -- Thiago Alves. Fitch's UFC record is 13-1-1 and is tied second for most consecutive UFC wins (eight) with Royce Gracie.

Currently, Fitch is training out of the American Kickboxing Academy in San Jose, California, where he is preparing for his first UFC fight in almost a year that will take place on December 30th at the MGM Grand Garden Arena in Las Vegas. Set to fight fellow American Johny Hendricks, Fitch and Hendricks will be a main card bout following the headlining bout between former UFC Heavyweight Champion Brock Lesnar and former Strikeforce Heavyweight Champion Alistair Overeem.

"It is an honor to represent RYU as their first premiere athlete in the UFC," said Jon Fitch. "The quality of their products and the values that they stand for are the same qualities that I have displayed in the octagon and will continue to value on my quest toward becoming the UFC Welterweight Champion."

As a UFC Veteran, Fitch has a background in Wrestling, a Brazilian Jiu-Jitsu Black Belt under David Camarillo and is a MMA, Wrestling and Jiu-Jitsu Seminar Instructor in addition to being an American Kickboxing Academy Team Captain. Prior to his UFC career, Fitch graduated from Purdue University in 2002 with a Bachelor of Science Degree in Physical Education and a Minor in History. At Purdue, Fitch was a four-year letter winner in NCAA Division I Wrestling receiving the 2002 Purdue University Red Mackey Scholarship, the "Most Dedicated" Wrestling Award in 2002 and was also the 2002 Wrestling Team Captain.

"Built for Athletes, Suited for Style," the RYU debut men's premium high performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability and as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.respectyouruniverse.com or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it. When opposing armies faced each other on the battlefield, the strongest Samurai would dismount and step forward to recite their ancestry and previous feats of arms. The two armies would then shoot their bows in a general exchange of arrows, after which Samurai would seek out a suitable opponent to engage in single combat -- it would be dishonorable for a Samurai to fight a warrior of lesser standing than himself. This was the ideal to which Samurai warriors aspired. During the ancient period, armor was a symbol of belonging to a higher Samurai clan and worn with pride. Its many parts, details and lucky symbols formed a meticulous, integrated whole, the aesthetics of which were given close attention. Combat equipment for higher-ranking samurai formed works of art. Soldiers were supposed to resemble demons, so their appearance had to be frightening. Their armor was decorated with images of dragons, tigers and insects, or beautiful patterns.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

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