SOURCE: S3 Investment Company

March 29, 2007 09:15 ET

S3 Investment Company Announces Appointment of Chief Financial Officer and New Corporate Headquarters

DANVILLE, CA -- (MARKET WIRE) -- March 29, 2007 -- S3 Investment Company, Inc. (PINKSHEETS: SIVC), a holding company with two subsidiaries doing business in the China market, today announced that its Board of Directors has appointed Bruce Ruberg to serve as the company's chief financial officer and secretary. Mr. Ruberg, who has over 25 years experience as a finance executive, was appointed to replace Kenneth Wiedrich who resigned from the company effective March 15, 2007.

In addition to the appointment of Mr. Ruberg, the company also announced that it has moved its corporate headquarters to Danville, California. The company has recently added staff as part of an initiative to bolster its internal accounting and compliance team.

Details of Mr. Ruberg's appointment and the change in corporate headquarters have been filed as a Current Report on Form 8-K with the Securities and Exchange Commission.

Mr. Ruberg, who graduated from the University of Illinois at Urbana - Champaign with a Bachelor of Science degree in accounting, is the founder and current principle of Arete Resource Group, a finance and IT consulting firm. From 1999 through 2002, Mr. Ruberg served as vice president of finance and controller with Zhone Technologies. From August 2002 through March 2005, Mr. Ruberg served as vice president of finance and controller with Aspect Communications, a leading provider of call center solutions and applications. From September 2005 through October 2006, Mr. Ruberg served as vice president of finance and operations controller with JDSU, a leading designer and manufacturer of agile optical networks (AON) as well as one of the leading communication test equipment suppliers. In addition, his past experiences have included several management and controller positions with various distribution and communication companies.

"We are pleased to add Bruce Ruberg to the S3 management team and believe that he will provide critical financial leadership as we work to elevate S3's position in the public markets," said Jim Bickel, chairman and chief executive officer of S3 Investment Company. "Bruce's high level management and finance skills will clearly augment the company's current capabilities, especially as we seek to properly position S3 based on the revenues of its expanding subsidiary operations in China.

"Management has decided that the time is right to bring the important financial and compliance responsibilities of the company in-house, and we look forward to the leadership that Bruce will undoubtedly provide in managing these aspects of S3's operations," Mr. Bickel added.

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About S3 Investment Company

S3 Investment Company, Inc. ( is a holding company with two subsidiaries doing business in the China market. S3 holds a 100% equity interest in Redwood Capital (, which assists private Chinese companies in accessing U.S. capital markets by utilizing a network of investment banking relationships, and a 51% equity interest in SINO UJE (, a non-stocking distributor of medical and industrial high-tech products to markets throughout China. SINO UJE has been granted exclusive distribution rights in China to medical and industrial products manufactured by leading companies in Europe, North America and Japan. These products are marketed to end-users, including major Chinese hospitals and private companies in a variety of fields, as well as original equipment manufacturers (OEMs), such as Phillips, Siemens and GE, that package the products with their technologies.

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on forward-looking statements. S3 Investment Company, Inc. undertakes no obligation to update any such statements to reflect actual events.

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