SOURCE: S3 Investment Company

May 04, 2006 09:45 ET

S3 Investment Company Retains Equiti-trend Advisors LLC for Investor Awareness Services

TEMECULA, CA -- (MARKET WIRE) -- May 4, 2006 -- S3 Investment Company, Inc. (OTC BB: SEIH), today announced that it has retained Equiti-trend Advisors LLC to assist in its investor awareness and shareholder relations activities. A San Diego-based agency, Equiti-trend provides a variety of custom services for public companies seeking results-oriented investor awareness programs.

"Shareholder communications and market awareness are of critical importance as S3 completes its transition back to an operating company with subsidiaries doing business in the China market, and we are extremely pleased to have retained Equiti-trend to assist in a comprehensive investor communications program," said Jim Bickel, chief executive officer of S3. "There is continued progress to report regarding SINO UJE and Redwood Capital, and we look forward to working with Equiti-trend to bring this information to both our current shareholders and a broader market audience."

On April 6, 2006, the company announced that a majority of the holders of the company's common stock approved a proposal to withdraw S3's election to be treated as a business development company, and the company filed a Form N-54C notifying the Securities and Exchange Commission that the company has withdrawn its election to be subject to sections 55 through 65 of the Investment Company Act of 1940. As a result, S3 is currently conducting business as an operating company rather than as a business development company subject to the Investment Company Act.

"As part of our transition away from the investment fund structure, S3 will seek to upgrade all aspects of its business and increased market awareness will help to deliver the message of our progress and full potential to countless new potential investors," added Mr. Bickel.

"We are very impressed with S3 Investment Company, and I feel that our team is ready to effectively communicate the true value of the company, and its long-term potential, to the current shareholders as well as to investors in search of that next big emerging growth stock idea," said James J. Mahoney, Managing Director of Equiti-link. "We look forward to a long and beneficial relationship."

About Equiti-trend Advisors

Equiti-trend Advisors specializes in professional, cost-effective investor communications activities. Equiti-trend's client base consists of American Stock Exchange, as well as Over the Counter Bulletin Board companies. An Equiti-trend campaign involves the implementation of a comprehensive, long-term program designed to help a public company achieve a fair market value through increased public awareness and an enhanced corporate image. Additional information is available on the web at:

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About The Company

S3 Investment Company, Inc. ( is an operating company with two subsidiaries doing business in the China market. S3 holds a 100% equity interest in Redwood Capital (, which assists private Chinese companies in accessing U.S. capital markets by utilizing a network of investment banking relationships, and a 51% equity interest in SINO UJE (, a non-stocking distributor of medical and industrial high-tech products to markets throughout China.

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on forward-looking statements. S3 Investment Company, Inc. undertakes no obligation to update any such statements to reflect actual events.

Contact Information

  • Contact:

    Gemini Financial Communications for S3 Investment Co.
    A. Beyer
    Email Contact

    Equiti-trend Advisors LLC
    Larry Downs
    Jason Horn