SOURCE: Atomic Public Relations

Atomic Public Relations

September 27, 2010 14:00 ET

Saatchi & Saatchi S Enlists Atomic PR

SAN FRANCISCO, CA--(Marketwire - September 27, 2010) -  Atomic PR today announced that it has been hired by Saatchi & Saatchi S North America (www.saatchis.com) to assist with research, strategic planning, content development and social media initiatives. Saatchi & Saatchi S North America is a full-service consulting firm dedicated to helping organizations and people to realize their full potential through Corporate Social Responsibility (CSR), Sustainability, Citizenship and Social Good initiatives.

"Atomic PR's analytics-enhanced planning and expertise in the social media arena will help us further engage and raise the level of dialog around a broad array of social and environmental issues that impact business, communities and individuals alike," said Judah Schiller, CEO.

Schiller believes the next great wave of corporate innovation will come from linking the creation of meaning and inspiration for employees with building stronger, more sustainable companies and values-driven brands. Schiller has led many successful engagements for some of the largest companies and most influential brands in the world, including Wal-Mart, WellPoint, General Mills and many other Fortune 500 companies across a broad range of industry sectors. Through their work, Schiller and his team have helped their clients solve a myriad of operational, HR, brand and communications-related challenges. 

"Saatchi & Saatchi S North America is a leader in implementing creative, people-centered strategies that have a positive impact on their client organizations, their people and the world," said Andy Getsey, co-founder and CEO, Atomic PR. "We look forward to helping create broader conversations around corporate social responsibility, sustainability and social good."

Atomic's approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics and related processes for strategy building, creative planning and detailed program results measurement.

About Saatchi & Saatchi S North America
Saatchi & Saatchi S North America is a full-service consulting firm focused on "activating companies for good" by helping them to shape and expand their CSR, Sustainability, Citizenship and Social Good initiatives. The firm was founded to help companies and people alike to realize their full potential through an innovative suite of service offerings consisting of: employee engagement; internal communications; brand ambassadorship; grassroots and social network initiatives; customized sustainability and CSR communications platforms; and campaigns and events. Saatchi & Saatchi S North America offers a full spectrum of strategic, creative, and training services to help companies inspire their workforces and communicate their social good efforts both internally and externally. Saatchi & Saatchi S North America is owned by the French company, Publicis Groupe, the world's 4th largest communications group. For more information, please visit http://www.saatchis.com/

About Atomic Public Relations
Atomic PR mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (www.atomicpr.com/results). Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start-ups like Animoto, Bebo, Mint.com and Smule, to growing mid-stage companies such as LinkedIn, Coupons.com and Ingres, as well as leading publicly traded companies including Intuit, IMAX, ArcSight and NETGEAR. Atomic has offices in San Francisco, New York, Los Angeles, London and Munich, and is closely affiliated with the Huntsworth agency network across the world. More information: www.atomicpr.com. Follow Atomic on Twitter: http://www.twitter.com/atomicPR.