SOURCE: Saatva

Saatva

March 12, 2015 09:00 ET

Saatva Launches Loom & Leaf

America's Largest Direct-to-Consumer Mattress Brand Takes on Eco-Friendly Luxury Memory Foam

WESTPORT, CT--(Marketwired - Mar 12, 2015) - Saatva, the best-selling online-only innerspring mattress brand, today launches Loom & Leaf, a new standard in memory foam mattresses delivered directly to shoppers nationwide. Loom & Leaf's line of eco-friendly luxury foam beds are available for a fraction of the cost of in-store brands like Tempur-Pedic. With today's news, Saatva becomes the only e-commerce sleep brand with a presence in both the memory foam and innerspring markets.

Expansion to the memory foam space (currently 25 percent of the mattress market) was the natural next step for Saatva, already the largest online mattress company and one of the fastest growing e-commerce sites in the world. Founded in 2010, Saatva has seen 300 percent year-over-year growth and $29 million in revenue in 2014. Forbes recently named it one of America's Most Promising Companies.

"The mattress industry is broken. Between the massive retail markups and obscure price comparisons, mattress shopping is an unnecessarily confusing and expensive experience," said Loom & Leaf and Saatva co-founder Ricky Joshi. "Saatva built a complex infrastructure to make it easier for consumers to buy quality innerspring beds at a lower cost online, and we wanted to offer all types of sleepers the highest quality sleep experience at the lowest possible price."

Unlike foam mattresses currently available online, Loom & Leaf's ultra-premium beds are made with five state-of-the-art layers that are too structurally sophisticated to be rolled and shipped in boxes. Through Saatva's national network of more than 60 factories and distribution centers, Loom & Leaf will offer in-home delivery and installation with a 75-day trial. At $1,299 without showroom markups, a queen mattress retails for less than half the price of comparative high-end models such as Tempur-Pedic.

Loom & Leaf joins Saatva's innerspring line as the smartest luxury option on the market. Available in one height and two comfort levels, "Relaxed Firm" and "Firm," all Loom & Leaf mattresses are sourced and made exclusively in America from plant-based foam and organic cotton to prevent off-gassing. With medical-grade cooling gel to avoid overheating, the mattresses provide maximum comfort for all sleep environments. Loom & Leaf provides in home installation to all locations within the continental U.S., and is available online at http://loomandleaf.com/.

"Saatva's world-class distribution network has enabled us to introduce new product lines that we believe are truly best in class," Joshi said. "We're entering a new phase of e-commerce, one that can tackle even the most entrenched brick-and-mortar strongholds."

About Saatva
Founded in 2010, Saatva is the only online mattress brand that designs, manufactures and delivers ultra-premium innerspring mattresses directly to consumers for a third of the price of in-store brands. Saatva has pioneered a superior customer experience while cutting through inefficient retail models and has become the top rated mattress company on Google. In 2015 Saatva unveiled Loom & Leaf, a luxury memory foam brand with a transparent mission in an industry defined by tricks and gimmicks. Loom & Leaf is the intelligent choice in luxury memory foam. For more details, visit www.saatva.com and www.loomandleaf.com.

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