SOURCE: Saddle Ranch Media, Inc.

Saddle Ranch Media, Inc.

October 26, 2016 08:30 ET

Saddle Ranch Media Growth Plan is Based on the Assets of its Digital Division

LAS VEGAS, NV--(Marketwired - Oct 26, 2016) - Saddle Ranch Media, Inc. (OTC PINK: SRMX) is making the Company's Digital Division with its Digital Out-of-Home Networks (DOOH) that provides patient education information, the focus for building revenue and growth. The SRMX operating model is based on the potential revenue generated from advertisers utilizing ad placement in our media assets as seen on medical practice TV screens and YouTube to communicate medical and specific product information to patients.

The Company intends to operate its Digital Out-of-Home Network (DOOH) place-based medical waiting room network to utilize libraries owned by the Company. The newly acquired African American Medical Network and its library will provide patient education information in a digital video format in the waiting rooms of medical practices.

SRMX also launched African American Medical Network (AAMN) -- America's African American communities on "YouTube".

Advertisers have recognized the value of targeted media to provide information about health related issues. To open this market opportunity for advertisers, SRMX's management has worked closely with many medical practices to create informative content to help reduce disparities in racial and ethnic health care, and facilitate better outcomes by:

  • Raising public and provider awareness of disparities in care;
  • Improving the capacity of providers in underserved communities; and
  • Increasing the knowledge base on causes and interventions to reduce disparities.

Mr. Philip M. Cohen, CEO of SRMX, stated, "Our placement of interesting educational content with advertising placements is designed to educate patients and build a consistent revenue stream from advertising revenue. Our new asset acquisitions and the availability of improved technology is expected to provide significant growth for the company and enable us to reach many more patients and doctors."

About Saddle Ranch Media, Inc.

Saddle Ranch Media, Inc. is a diversified media and entertainment company operating three divisions: Saddle Ranch Digital, Saddle Ranch Film, and Saddle Ranch TV.

SRMX's growth plans are being lead by Philip M. Cohen, SRMX's CEO, an innovative media industry icon, widely acknowledged as one of the pioneers of place-based media messaging -- also known as digital signage and Digital Out-Of-Home media ("DOOH.") Phil Cohen has produced content for the U.S. place-based healthcare industry for more than 30 years. He has produced over 1,000 health education segments for the DOOH medical space.

Mr. Cohen is recognized for being a pioneer and ahead of the curve in DOOH media. Advertisers and marketers now agree that the Digital Out-Of-Home space is a crucial element of any branding campaign. Arbitron reports that each month place-based video now reaches 67 percent of Americans over 18 years of age.

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Forward-Looking Statement

This press release shall not constitute an offer to sell or a solicitation of an offer to buy securities of Saddle Ranch Media, Inc. (the "Company"). Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.

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