SOURCE: Safari Books Online

December 18, 2006 10:30 ET

Safari® Books Online Names Jeffrey Patterson as CEO

High-Tech Industry Media and Marketing Veteran Will Drive Branding and Global Expansion Efforts

SEBASTOPOL, CA -- (MARKET WIRE) -- December 18, 2006 -- Safari® Books Online, a joint venture of O'Reilly Media Inc. and Pearson Technology Group, today announced the appointment of Jeffrey Patterson as chief executive officer, effective Jan. 2, 2007. Patterson will oversee all aspects of the company's operations and join the company's board of directors, where he will work closely with O'Reilly and Pearson executives to develop and execute strategic initiatives, including stepped-up branding efforts and establishment of a broader global presence.

Safari Books Online is the leading online provider of technical and business titles by O'Reilly Media Inc., Pearson Technology Group, and other publishers. This is a time of critical transition for Safari Books Online, as it moves from being a small company growing at more than 30 percent per year to being a mid-sized company with global ambitions.

Patterson joins Safari Books Online from CMP Technology LLC, where he served in a number of senior executive positions in nine years, most recently as president of the Business Technology Group, which includes leading IT media brands such as InformationWeek, TechWeb and the Web 2.0 Conference. Prior to CMP, he co-founded Beacon Technology Partners LLC, a market research firm specializing in measuring IT audience behavior and attitudes, and held management positions in media, manufacturing and advertising companies, including Cahners Publishing Company (now Reed Business Information); National Semiconductor; Foote, Cone & Belding/San Francisco; Raychem Corporation; and Pinne, Garvin & Hock/San Francisco. He will be based at the company's headquarters in Sebastopol, Calif.

"Safari Books Online is the keystone of our efforts to transform our publishing program in the Web 2.0 era," said Tim O'Reilly, founder and CEO of O'Reilly Media, Inc. "I and the rest of the board of directors see huge potential for the service, and we are delighted to bring Jeff on board to lead the charge."

"I am incredibly excited by this opportunity to work with trusted brands and world-class talent in a fast-growing business," Patterson said. "Safari Books Online is truly a pioneer in providing IT professionals with deep technical content when and how they want it."

About Safari Books Online

Safari Books Online ( is a joint venture of O'Reilly Media Inc. and Pearson Technology Group. Safari's flagship service, Safari Library, is the premier electronic reference library for programmers, IT professionals and web designers. Unlike an online bookstore, Safari is a fully searchable database of the electronic versions of books from O'Reilly and Pearson's many imprints: Addison-Wesley Professional, Adobe Press, Cisco Press, New Riders, Peachpit Press, Prentice Hall Professional, Sun Microsystems Press, Que and Sams. Safari's portfolio includes additional electronic reference libraries: Safari HelpDesk Online for enterprise knowledge workers, Safari Business Books Online for business professionals and Safari Enterprise Library for enterprise licenses.

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