SOURCE: SmallCapVoice.com, Inc.

June 21, 2011 08:53 ET

Safe and Secure TV Channel, Inc. (SSTC) Introduces New Monthly Series With Missile Defense Advocacy Alliance "Are We Safe Now?"

ANNAPOLIS, MD--(Marketwire - Jun 21, 2011) - SmallCapVoice is an IR firm for Safe and Secure TV Channel. Safe and Secure TV Channel, Inc. (PINKSHEETS: SSTC) (www.safeandsecuretvchannel.com), the premier Internet broadband television network devoted exclusively to homeland security and emergency preparedness, is pleased to announce a new monthly series titled "Are We Safe Now?" that's scheduled to premiere later this year.

The Missile Defense Advocacy Alliance's (MDAA) "Are We Safe Now?" will be an original TV program produced exclusively for and viewed on the Safe and Secure TV Channel. This program will bring top experts from across the field of missile defense together with MDAA Founder and CEO Riki Ellison in a roundtable-style discussion. This informative program will touch on current and future threats and how missile defense can help protect the United States now and in the future.

"Are We Safe Now?" will feature information segments and sponsor-embedded messages from companies in the safety, security and preparedness industries. Each program will include six to eight customized and fully produced video segments, which are expected to generate from $200,000 to $300,000 in revenues per episode.

"We feel that 'Are We Safe Now?' represents an important step in Safe and Secure TV Channel's objective to broadcast original, high-quality and trusted content in partnership with leading industry sponsors and public agencies," says Safe and Secure TV Channel President/CEO Gerard Ferri.

"We're excited to share this information about a key component of our revenue-building plan that we believe will be of great value to both companies and organizations involved in the program, viewers and Safe and Secure TV Channel shareholders."

SSTV intends to generate up to 12 different customized programs per month related to safety and security issues within a year. Internet broadband TV series' on demand like these have the potential to cumulatively generate millions of dollars in annual sponsorship and advertising revenues. SSTV management is busy securing the necessary sponsors and media distribution partners for its programming.

Prospective sponsors and advertisers can get an idea of how SSTV can benefit their company or organization by watching the premiere episode of Safe and Secure TV Channel's first series, "Face to Face with Homeland Security." The program features a wide-ranging discussion of emergency preparedness issues facing American businesses and includes an official from the U.S. Department of Homeland Security, a retired U.S. Army general and security industry executives. "Face to Face with Homeland Security" can be viewed on the SSTV website at www.safeandsecuretvchannel.com/FacetoFace.shtml.

SSTC will keep shareholders and prospective investors up to date as the company moves forward.

About the Missile Defense Advocacy Alliance (MDAA)

MDAA was founded in 2002 with the goal of making the world safer by advocating for the development and deployment of missile defense systems to defend the United States, its armed forces and its allies against missile threats. MDAA is the only organization in existence whose primary mission is to educate the American public about missile defense issues and to recruit, organize and mobilize proponents to advocate for the critical need of missile defense. It's a non-partisan, membership-based and membership-funded organization that doesn't advocate on behalf of any specific system, technology, architecture or entity.

About Safe and Secure TV Channel

We are the first television network and multimedia information and distribution company to serve the homeland security and emergency preparedness industry. Unifying internet broadband television, print magazine publishing and electronic media, the Company intends to generate revenues through the sale of advertising in media distributed to the safety, security and preparedness B2B platform as well as the general public related industries, an estimated $45 billion market. Additionally, the Company plans to develop sales from commercial and government enterprises that focus on the homeland security industry, one of the fastest-growing industries in the United States. According to Homeland Security Research Corporation, a market research firm, the worldwide homeland security market is forecasted to grow by nearly 100%, from $231 billion in 2006 to $518 billion in 2015. For additional information, please visit the Company's website at http://www.safeandsecuretvchannel.com.

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Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These "forward-looking statements" are identified by words such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "intend," "may," "plan," "possible," "project," "should," "will," and similar words and expressions. These forward-looking statements involve important risks and uncertainties that could materially alter results in the future from those expressed in any forward-looking statements made by us or on our behalf. Because Safe and Secure TV Channel is a development stage company with no revenue and limited resources, in addition to general economic and competitive risks facing such development stage companies in a business involving rapidly changing technology, the following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: We may be unable to successfully market our products and services or obtain sufficient advertisers or advertising revenue or other revenue to offset the expenses we incur in maintaining our communications network and content acquisitions; several companies have certain functionality that may compete for market share with us, many of which are fully operating and have significantly greater financial and other resources than us; we may not be able to obtain sufficient content to generate a sufficient audience to support needed advertisers; we may experience delays in our development program, leading to loss of participant support, higher costs and losses; we may not be able to manage the significant growth it will take to achieve our business plan, including not being able to attract and retain much needed personnel on terms we find acceptable, if at all; there may not be adequate financial or other resources to complete the development or commercialization of our products and services or our expensive marketing and advertising plan; we will need to secure additional financing in order to achieve our business plan, and such financing may not be available on terms acceptable to us or at all; rapid technological change may make our technology or media obsolete or not competitive; and the loss of any key personnel may prohibit the development or commercialization of our intellectual property. It is not possible to foresee or identify all factors affecting our forward-looking statements and you should not consider any list of such factors to be exhaustive. We assume no obligation and do not intend to update these forward-looking statements.

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