SOURCE: Safe and Secure TV, LLC

Safe and Secure TV, LLC

September 20, 2010 16:01 ET

Safe and Secure TV Channel Partners With CiNet to Distribute Training Programs for First Responders and Homeland Security Professionals

Partnership Enables SSTV to Generate Revenue Through Sales of CiNet's eLearning Content to 25 Million Police, Firefighters, Emergency Medical and Other Safety and Security Professionals

ANNAPOLIS, MD--(Marketwire - September 20, 2010) - Safe and Secure TV Channel, LLC (PINKSHEETS: SSTC), the premier internet broadband television network devoted exclusively to homeland security and emergency preparedness, has finalized a partnership agreement to deliver materials from Critical Information Network (CiNet), a company that offers electronic coursework and training materials for the nation's most important first-responders and emergency personnel.

Safe and Secure TV Channel (SSTV) and CiNet estimate their target market at more than 25 million first responders in the U.S., who, throughout their careers, require additional specialized training or further education to obtain professional certification and to remain abreast of the latest developments in technology and changing practices and procedures. SSTV will provide editorial content and network distribution to promote and sell more than 500 eLearning courses that CiNet offers. At an average annual selling price of $40 per user, the partnership could provide substantial long term revenue for SSTV.

Under the partnership agreement, SSTV will both market and distribute CiNet's eLearning and workplace training materials through SSTV's internet television network, websites, print publications and other media channels. The partnership will provide SSTV's audience with access to CiNet training brands that first responders have relied upon for more than twenty years. These established brands include the Fire & Emergency Training Network (FETN), the Law Enforcement Training Network (LETN), Homeland One and the Professional Security Training Network (PSTN).

"CiNet was created to carry the vitally important industry for critical-response training and education into the current environment of the internet and other advanced digital media and communications," said Paul Fichtman, Chief Operating Officer of CiNet. "This partnership makes particularly good sense because it marries our broad range of eLearning content with Safe and Secure TV Channel's highly qualified audience and powerful marketing capabilities."

"Adding CiNet's industry-leading training courses and materials to our programming library greatly increases the value we are able to provide to our first responder customers," said Gerard Ferri, President of Safe and Secure TV Channel. "Our viewers require the latest and most strategic information, and they need it delivered in the timely manner we are able to provide through our internet television and other media pathways. This partnership is a key step in SSTV's mission to be an all-encompassing security information center."

About CiNet 
CiNet provides performance-focused eLearning solutions that help to save lives, protect critical infrastructure and improve workplace efficiency. The corporate mission is to deliver the right information to customers at the right time, to optimize organizational and individual performance. With one of the world's largest libraries of educational multimedia materials, and trusted industry brands that have served public safety, healthcare and industrial operations professionals for over 20 years, CiNet offers a single source for learning needs. For more information, please visit http://www.criticalinfonet.com.

About Safe and Secure TV Channel

Safe and Secure TV Channel is the world's premier internet broadband television network and multimedia information and distribution company serving the homeland security and emergency preparedness industry. Unifying internet broadband television, print magazine publishing, and the latest electronic media, the Company's proprietary media distribution platform, customer service, and marketing tools are specifically designed to enable multi-channel customer communication and relationship development in the safety and security industry. The Company generates revenues through the sale of advertising in media distributed to consumers in the home alarm and related industries, an estimated $45 billion market. Additionally, the Company develops sales from commercial and government enterprises that focus on the homeland security industry, one of the fastest-growing industries in the United States. According to Homeland Security Research Corporation, a market research firm, the worldwide homeland security market is forecasted to grow by nearly 100%, from $231 billion in 2006 to $518 billion in 2015. For additional information, please visit the company's website at http://www.safeandsecuretvchannel.com.

Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These "forward-looking statements" are identified by words such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "intend," "may," "plan," "possible," "project," "should," "will," and similar words and expressions. These forward-looking statements involve important risks and uncertainties that could materially alter results in the future from those expressed in any forward-looking statements made by us or on our behalf. Because Safe and Secure TV Channel is a development stage company with no revenue and limited resources, in addition to general economic and competitive risks facing such development stage companies in a business involving rapidly changing technology, the following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: We may be unable to successfully market our products and services or obtain sufficient advertisers or advertising revenue or other revenue to offset the expenses we incur in maintaining our communications network and content acquisitions; several companies have certain functionality that may compete for market share with us, many of which are fully operating and have significantly greater financial and other resources than us; we may not be able to obtain sufficient content to generate a sufficient audience to support needed advertisers; we may experience delays in our development program, leading to loss of participant support, higher costs and losses; we may not be able to manage the significant growth it will take to achieve our business plan, including not being able to attract and retain much needed personnel on terms we find acceptable, if at all; there may not be adequate financial or other resources to complete the development or commercialization of our products and services or our expensive marketing and advertising plan; we will need to secure additional financing in order to achieve our business plan, and such financing may not be available on terms acceptable to us or at all; rapid technological change may make our technology or media obsolete or not competitive; and the loss of any key personnel may prohibit the development or commercialization of our intellectual property. It is not possible to foresee or identify all factors affecting our forward-looking statements and you should not consider any list of such factors to be exhaustive. We assume no obligation and do not intend to update these forward-looking statements.

Contact Information

  • Corporate Contact
    Safe and Secure TV Channel Inc.
    Gerard Ferri
    (443) 949-0455
    Email Contact

    Financial Communications Contact
    Motion Communications, Inc.
    Michael Briola
    (972) 769-9480
    Email Contact