SOURCE: Safe and Secure TV, LLC

Safe and Secure TV, LLC

October 04, 2010 09:00 ET

Safe and Secure TV Channel to Premiere New Internet Television Program "Face to Face with Homeland Security" on Wednesday

Series Premiere Latest Advance in Company's Plan to Provide Programming and Advertising for Global Security and Emergency Preparedness Industry

ANNAPOLIS, MD--(Marketwire - October 4, 2010) -  Safe and Secure TV Channel, LLC (PINKSHEETS: SSTC), the premier internet broadband television network devoted exclusively to homeland security and emergency preparedness, has announced the planned premiere of its new internet television series, "Face to Face with Homeland Security," on Wednesday, October 6. The program's premiere episode features a wide-ranging discussion of emergency preparedness issues with an official of the U.S. Department of Homeland Security, a retired US Army General, and security industry executives.

The program features in-depth discussions of the security and preparedness issues that face small, medium and large business. During the 40-minute program, the experts provide details of the Preaction Alliance™, a network of security and emergency preparedness companies that help American businesses prepare for, and respond to, crises of all types. 

"Face to Face with Homeland Security" is an original TV series available only on Safe and Secure TV Channel. Each episode of the program will feature senior officials of the offices and agencies within the U.S. Department Of Homeland Security, as well as business leaders within the security, safety and emergency preparedness industry. The fast-paced, informative and provocative series will discuss the issues that face small and large businesses as they constantly look for the latest products, services and valuable resources that will keep their business prepared in case of a disaster.

"The premiere of 'Face to Face with Homeland Security' is the latest step in Safe and Secure TV Channel's execution of its business objectives to broadcast original, high-quality and trusted content in partnership with leading industry sponsors and public agencies," said Gerard Ferri, President of Safe and Secure TV Channel. "We're excited to launch this key aspect of our revenue-building plan."

Thomas A. Cellucci, Ph.D., Chief Communication Officer of the U.S. Department of Homeland Security, Science and Technology Directorate, is interviewed along with Jim Satterfield, President and Chief Operating Officer of Firestorm Solutions. Also featured are Lieutenant General Russel Honoré, U.S. Army (Ret.), and current Chief Strategic Advisor of the Preaction Alliance™, and Michael Fraser, President of Altegrity's Security Solutions Division. Broadcasting professional Frank Lama moderates the program.

Firestorm Solutions, founder of the Preaction Alliance™, is the corporate sponsor of the "Face to Face with Homeland Security" series. 

The program's participants address the particular needs and responsibilities facing business owners and the private sector with respect to emergency preparedness. The Preaction Alliance provides services designed to prepare and protect the nation's 35 million businesses in the event of emergency; these businesses make up 85% of the country's infrastructure.

Safe and Secure TV Channel intends to generate up to 12 different programs per month such as "Face to Face with Homeland Security" which offer 6 to 8 short 3 to 5 minute video segments per show in each of the planned for 2011 monthly series that could generate upwards of $150,000 to $200,000 per program in each of the 12 different themed series.

The $300 billion safety and security industry spends an estimated $5 billion to $7 billion in advertising annually to reach its constituency of safety and security professional consumers of products and services. Safe and Secure TV Channel enables these companies to maximize the reach and efficiency of their advertising dollars through the Company's multiplatform media solution -- integrating internet, print, interactive satellite and association meetings and conferences.

Safe and Secure TV Channel will customize the television programs with targeted ads and promotional campaigns designed for each of the themed TV programs. Additionally, strategically placed ads will be placed on security industry websites, electronic and print publications and all the major tradeshows and conventions within the industry.

To watch "Face to Face with Homeland Security," visit Safe and Secure TV Channel's website,

About Preaction Alliance
The Preaction Alliance™ is a first-of-its-kind, private-sector provider of extensive preparedness and disaster response capabilities through a low monthly-fee membership organization. Targeted at small- to medium-sized businesses and satellite locations of large businesses, the Preaction Alliance will have physical and virtual components to provide private, business-focused Emergency Operations Centers (EOCs), access to products and services, and education and training. For more information visit

About Safe and Secure TV Channel
Safe and Secure TV Channel is the world's premier internet broadband television network and multimedia information and distribution company serving the homeland security and emergency preparedness industry. Unifying internet broadband television, print magazine publishing, and the latest electronic media, the Company's proprietary media distribution platform, customer service, and marketing tools are specifically designed to enable multi-channel customer communication and relationship development in the safety and security industry. The Company generates revenues through the sale of advertising in media distributed to consumers of security products and preparedness solutions serving business and residential markets, including home security, alarm and related industries -- an estimated $45 billion market. Additionally, the Company develops sales from commercial and government enterprises that focus on the homeland security industry, one of the fastest-growing industries in the United States. According to Homeland Security Research Corporation, a market research firm, the worldwide homeland security market is forecasted to grow by nearly 100%, from $231 billion in 2006 to $518 billion in 2015. For additional information, please visit the company's website at

Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These "forward-looking statements" are identified by words such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "intend," "may," "plan," "possible," "project," "should," "will," and similar words and expressions. These forward-looking statements involve important risks and uncertainties that could materially alter results in the future from those expressed in any forward-looking statements made by us or on our behalf. Because Safe and Secure TV Channel is a development stage company with no revenue and limited resources, in addition to general economic and competitive risks facing such development stage companies in a business involving rapidly changing technology, the following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: We may be unable to successfully market our products and services or obtain sufficient advertisers or advertising revenue or other revenue to offset the expenses we incur in maintaining our communications network and content acquisitions; several companies have certain functionality that may compete for market share with us, many of which are fully operating and have significantly greater financial and other resources than us; we may not be able to obtain sufficient content to generate a sufficient audience to support needed advertisers; we may experience delays in our development program, leading to loss of participant support, higher costs and losses; we may not be able to manage the significant growth it will take to achieve our business plan, including not being able to attract and retain much needed personnel on terms we find acceptable, if at all; there may not be adequate financial or other resources to complete the development or commercialization of our products and services or our expensive marketing and advertising plan; we will need to secure additional financing in order to achieve our business plan, and such financing may not be available on terms acceptable to us or at all; rapid technological change may make our technology or media obsolete or not competitive; and the loss of any key personnel may prohibit the development or commercialization of our intellectual property. It is not possible to foresee or identify all factors affecting our forward-looking statements and you should not consider any list of such factors to be exhaustive. We assume no obligation and do not intend to update these forward-looking statements.

Contact Information

  • Corporate Contact
    Safe and Secure TV Channel Inc.
    Gerard Ferri
    (443) 949-0455
    Email Contact

    Financial Communications Contact
    Motion Communications, Inc.
    Michael Briola
    (972) 769-9480
    Email Contact