SOURCE: Safe and Secure TV, LLC

Safe and Secure TV, LLC

August 31, 2010 16:01 ET

Safe and Secure TV Channel Releases Letter to Shareholders Outlining Strategy to Capitalize on $160 Billion Security and Emergency Preparedness Industry

Company Plans to Generate Revenues Through Portfolio of Business-to-Business and Consumer-Targeted News and Information Products

ANNAPOLIS, MD--(Marketwire - August 31, 2010) -  Safe and Secure TV Channel, LLC (PINKSHEETS: SSTC), the premier internet broadband television network devoted exclusively to homeland security and emergency preparedness, has released a letter to shareholders from Company President Gerard Ferri. A veteran broadcast television industry executive, Mr. Ferri outlines the Company's strategy to capitalize on the safety and security sector by providing a comprehensive range of sponsored product and news television programming, and other services to businesses and consumers.

Dear Shareholders,

I'm pleased to take this opportunity to more fully introduce Safe and Secure TV Channel, and provide an overview of our business model within the worldwide security and emergency preparedness industry. Our unique approach leverages the rising medium of internet broadband television, as well as other media, and is designed to provide much-needed services in the fast-growing and critically important security industry.

In short, Safe and Secure TV Channel is positioned to be an internet broadband television channel that will provide sponsored programming about security and safety in the home, the workplace and throughout our communities.

In addition, we provide other media and informational services designed to complement and accelerate our television programming businesses, enabling us to bring uniquely valuable services to millions of viewers via strategic international distribution platforms.

A Growing Marketplace

As you know, the world is not a completely benign place. At home and abroad, crime and terrorism pose risks to us all, including our coworkers, fellow citizens, and most importantly, our families. This harsh reality spurred the US security and emergency preparedness industry to grow from an estimated $57.6 billion in 2006 to approximately $160 billion today.

The most important tool we have to protect ourselves is knowledge, both about the threats we face, and about the products and services available for our protection. We established Safe and Secure TV Channel to harness the power of internet broadband TV to provide an effective medium to connect the security industry and the customers it serves. We enable thousands of security industry companies to provide trusted television programming, including information about products and services, as well as timely news programming.

In the past, companies in the safety and security industry seeking to reach their constituency have utilized an ad-hoc and often-ineffective collection of publications, seminars and trade shows. We believe this market fragmentation leaves an important opportunity for Safe and Secure TV Channel to offer security industry companies, for the first time, the tools to produce and disseminate creative and innovative television programming and other content -- and to reach a qualified, pre-selected consumer audience.

Industry Drivers

The following industry trends and drivers point to significant and sustained opportunity for growth within the safety and security segment.

  • Expansion from $57.6 billion in 2006 to $159.7 billion in 2010
  • Growing focus on intelligence and weapons of mass destruction (WMD) mitigation
  • Emergence of new leaders in the industry, with new and innovative products and services
  • Increasing reliance upon private sector to provide essential security
  • Projected significant increases in security spending by all segments of corporate America (source: ASIS Foundation)
  • Worldwide governmental homeland security industry forecast to grow from $231 billion in 2006, to $518 billion in 2015

Safe and Secure Television Channel Revenue Strategies

Powered by these market drivers, Safe and Secure Television Channel is positioned to generate revenues through operations in two distinct markets, through both business-to-business and business-to-consumer products and services. Foremost, we intend to generate revenue from sales of advertising space in media distributed to consumers. Consumer spending in the safety and security industry today is concentrated in the home alarm system, a $44.7 billion industry in 2009.

Secondly, we generate sales from commercial and government enterprises that focus on homeland security. The homeland security industry is among the fastest-growing industries in the United States, with billions of dollars of governmental and private sector expenditures.

Among our goals is to offer security industry companies the opportunity to brand, produce, and air short three to five minute segments, or longer 30 and 60-minute programs. Through these sponsored programs, Safe and Secure Television Channel will enable companies in the security industry to sell and market their products and services, as well as to serve the public good by sharing important security information with viewers. Below are just some of the types of programs and other revenue generating profit centers Safe and Secure TV Channel will operate:

  • Sponsor Segments. Documentary-informational-sales programming, consisting of several segments, to air on the Safe and Secure TV Channel. We will produce revenue through sales of these shows to sponsors. You can view samples of these programs by visiting our website homepage, and clicking on the "Security Products" and "OH&S" boxes at the top of the page.

  • Preaction Alliance Membership Program. Natural disasters and other emergencies threaten companies as well as individuals. The Preaction Emergency Response Alliance prepares, equips and trains private companies to respond effectively and keep working through the thousands of fires, floods and other emergencies that occur every year. The first-of-its-kind Preaction Alliance empowers companies with over 900,000 products and services to keep business on track when disaster strikes. We have partnered with the Preaction Emergency Response Alliance to sell monthly memberships to a universe of more than 2 million companies, to generate ongoing revenues for Safe and Secure TV Channel.

  • Safe and Secure TV Channel Electronic Magazine. A monthly electronic magazine to provide information and generate advertising revenues from security industry-related sponsors, published in partnership with Cygnus Publishing. The first edition is available on our website.

  • Safe and Secure TV Channel with Criticalinfonet (CiNET). We will promote, market and develop sales in to organizations and agencies in police, fire, emergency medical services (EMS), and education for medical and industrial training and certification.

Finally, a note about my background in the television and production business. I have been involved in the creation, support, and ongoing success of several broadcast, cable, and television networks. As a television industry executive and the head of my own video production facilities, I've worked for, or with, many of the industry's most successful television networks, including Discovery Channel, Black Entertainment Television, The Learning Channel, Parish Video Network, Ivana Trump's 5th Avenue Channel, Shoptropolis TV, and The Osmond Family Television Network. I've held senior management roles with Osmond Studios and Atlantic Video in Washington, D.C. After decades in the television industry, I am excited to have identified the need and opportunity to create Safe and Secure TV Channel and serve the security industry.

Thank you for your time. There is much more to discuss about the work we have already completed, about our management and advisory team, and about our goals for the coming months. Interested investors can learn more by visiting our website, www.safeandsecuretvchannel.com. Additionally, I invite you to follow Safe and Secure TV Channel's progress by tracking news releases under our ticker symbol, SSTC (Pinksheets).

Best Regards,
Gerard Ferri, President
Safe and Secure Television Channel

About Safe and Secure TV Channel

Safe and Secure TV Channel is the world's premier internet broadband television network and multimedia information and distribution company serving the homeland security and emergency preparedness industry. Unifying internet broadband television, print magazine publishing, and the latest electronic media, the Company's proprietary media distribution platform, customer service, and marketing tools are specifically designed to enable multi-channel customer communication and relationship development in the safety and security industry. The Company generates revenues through the sale of advertising in media distributed to consumers in the home alarm and related industries, an estimated $45 billion market. Additionally, the Company develops sales from commercial and government enterprises that focus on the homeland security industry, one of the fastest-growing industries in the United States. According to Homeland Security Research Corporation, a market research firm, the worldwide homeland security market is forecasted to grow by nearly 100%, from $231 billion in 2006 to $518 billion in 2015.

For additional information, please visit the company's website at http://www.safeandsecuretvchannel.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements.

These "forward-looking statements" are identified by words such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "intend," "may," "plan," "possible," "project," "should," "will," and similar words and expressions. These forward-looking statements involve important risks and uncertainties that could materially alter results in the future from those expressed in any forward-looking statements made by us or on our behalf.

Because Safe and Secure TV Channel is a development stage company with no revenue and limited resources, in addition to general economic and competitive risks facing such development stage companies in a business involving rapidly changing technology, the following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: We may be unable to successfully market our products and services or obtain sufficient advertisers or advertising revenue or other revenue to offset the expenses we incur in maintaining our communications network and content acquisitions; several companies have certain functionality that may compete for market share with us, many of which are fully operating and have significantly greater financial and other resources than us; we may not be able to obtain sufficient content to generate a sufficient audience to support needed advertisers; we may experience delays in our development program, leading to loss of participant support, higher costs and losses; we may not be able to manage the significant growth it will take to achieve our business plan, including not being able to attract and retain much needed personnel on terms we find acceptable, if at all; there may not be adequate financial or other resources to complete the development or commercialization of our products and services or our expensive marketing and advertising plan; we will need to secure additional financing in order to achieve our business plan, and such financing may not be available on terms acceptable to us or at all; rapid technological change may make our technology or media obsolete or not competitive; and the loss of any key personnel may prohibit the development or commercialization of our intellectual property.

It is not possible to foresee or identify all factors affecting our forward-looking statements and you should not consider any list of such factors to be exhaustive. We assume no obligation and do not intend to update these forward-looking statements.

Contact Information

  • Contact:

    Corporate Contact
    Safe and Secure TV Channel Inc.
    Gerard Ferri
    (443) 949-0455
    Email Contact

    Financial Communications Contact
    Motion Communications, Inc.
    Michael Briola
    (972) 769-9480
    Email Contact