SOURCE: Safely

February 23, 2012 09:00 ET

Safely Division of Location Labs Announces Global Expansion

New Offices in Madrid, Paris, and New Delhi Support Further Growth and Partnerships With Wireless Operators Internationally

EMERYVILLE, CA--(Marketwire - Feb 23, 2012) - Safely (, a division of Location Labs (, today announced the opening of new offices in Madrid, Paris and New Delhi to support international expansion and partnerships with wireless operators. With this news, Safely also announced a partnership with Telefónica S.A, its first global partner (

"Our new offices in Spain, France and India will help us meet the significant global demand for mobile personal security services," said Tasso Roumeliotis, CEO of Safely and Location Labs. "We are partnering with mobile operators worldwide to launch Safely services which are already a pillar of the mobile value proposition for our Tier 1 partners in the United States."

Safely's digital parenting tools are currently available to more than 190 million devices in the U.S. The office expansion and upcoming launches in Europe and India open the Total Addressable Market for Safely services to more than 1.5 billion devices worldwide.

Focused on capturing multi-line accounts (family plans), Safely services have become critical to wireless operators' services strategy. The company's mobile software is pre-installed on tens of millions of devices to enable Safely services with enhanced location capabilities like geofencing and consumer device management features like remote locking.

Safely services include Safely® Family Locator, Drive Safe, and Phone Controls and help customers protect the physical and virtual safety of family members. Together, these services increase ARPU, reduce churn, and expand Total Addressable Market for wireless operators globally.

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About Safely and Location Labs
Established in 2011, Safely is a division of Location Labs and provides services that enhance the personal safety and security of millions of families. Nearly a dozen Tier 1 wireless carrier services are powered by Safely, helping family members to protect and keep tabs on each other through mobile alerts and online activity reports.

The Safely suite of digital parenting technologies includes: Family Locator, a mobile location service available as AT&T FamilyMap, Sprint Family Locator and T-Mobile FamilyWhere in the US; Drive Safe, the only carrier-grade, patent-pending safe-driving service on the market, available as Sprint DriveFirst and T-Mobile DriveSmart Plus; Phone Controls, the most advanced mobile phone controls and usage analytics service, available as Sprint Mobile Controls; and Safely Social Monitor, an online service that helps parents stay informed about kids' social network activities.

Location Labs has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures and was named to Inc.'s 500/5000 list of America's Fastest Growing Private Companies in both 2010 and 2011. The company is headquartered in Emeryville, California and operates globally in the US, Europe, and India. For more information: and

Contact Information

  • Contact Details:
    Korina Buhler
    AtomicPR for Safely
    Atomic PR
    Email Contact