SOURCE: Safely


April 04, 2012 08:00 ET

Safely Division of Location Labs Launches Android Phone Controls for Families

3.5 Million Alerts Sent to Parents Over Three-Month Soft Launch

EMERYVILLE, CA--(Marketwire - Apr 4, 2012) - Safely, a division of Location Labs, today announced the launch of Safely Phone Controls on Android, the newest product in its suite of mobile family security software. The digital parenting service is first being distributed in partnership with Sprint (NYSE: S) and is now available on Google Play under the name "Sprint Mobile Controls."

According to Safely user data, 63% of teens text in class and 65% send texts late at night. Safely Phone Controls gives parents unprecedented, personalized awareness of how kids use their mobile devices -- and the ability to regulate that use. For instance, parents can block texting or games during school or after bedtime, or receive alerts when an unknown person contacts their child. To date, more than 80% of subscribers have set up recurring alerts or blocks, and Safely Phone Controls has sent parents over 3.5 million notifications. (See infographic for more Phone Controls factoids.)

"Three out of four teenagers have a cell phone, and with over 20 free smartphones now offered by US carriers, more teens are using these powerful devices," said Tasso Roumeliotis, CEO of Location Labs. "Parents give kids phones to keep them safe and connected, but worry that constant access will interfere with school or sleep. Safely Phone Controls gives parents an easy way to manage these concerns."

Safely Phone Controls allows parents to:

  • Regulate use by automatically disabling certain features during pre-set times, like school hours or late at night
  • Stay informed by getting alerts when kids are contacted by a stranger or add a contact, and getting regular summaries of how, when and with whom kids are using their phones
  • Enhance family time by instantly locking phones from the Android app or computer

Safely Phone Controls on Sprint is built on Location Labs' mobile platform, which uses patent-pending technology pre-installed on millions of Sprint phones. This makes sign-up and usage seamless for parents, as there is no software to download to a kid's phone and no way for kids to disable the service.

Sprint Mobile Controls represents the first partner launch of Safely Phone Controls and is now available for $4.99 per month, per phone. Users can register for a 30-day free trial by visiting or downloading the Android app on Google Play at

Supporting Resources

About Safely and Location Labs
Established in 2011, Safely is a division of Location Labs and provides services that enhance the personal safety and security of millions of families. Nearly a dozen Tier 1 wireless carrier services are powered by Safely, helping family members to protect and keep tabs on each other through mobile alerts and online activity reports.

Safely digital parenting technologies include: Family Locator, a mobile location service available as AT&T FamilyMap, Sprint Family Locator and T-Mobile FamilyWhere; Drive Safe, the only carrier-grade, patent-pending safe-driving service on the market, available as Sprint DriveFirst and T-Mobile DriveSmart Plus; Phone Controls, the most advanced consumer mobile device management service, available as Sprint Mobile Controls; and Safely Social Monitor, an online service that helps parents stay informed about kids' social network activities.

Location Labs has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures and was named to Inc.'s 500/5000 list of America's Fastest Growing Private Companies in both 2010 and 2011. The company is headquartered in Emeryville, California and operates globally in the US, Europe, and India. For more information: and

Contact Information

  • Contact Details
    Korina Buhler
    AtomicPR for Location Labs
    Email Contact