SOURCE: SafeMart


February 07, 2012 12:59 ET

SafeMart Home Security Sponsors Safety and Customers Win

CHICAGO, IL--(Marketwire - Feb 7, 2012) - SafeMart, The Official Sponsor of Safety™ asked thousands that have purchased LiveWatch alarm monitoring to vote for which team would score a safety in the big game this weekend. Although very rare, it only took New York one defensive play to score a safety. The SafeMart customers who participated in SafeMart's promotion and chose the Giants were rewarded with a month of free alarm monitoring.

"We have always tried to move our business in a way that delivers a better experience for our customers," Chris Johnson, CEO of SafeMart, said. "That mindset is what created Plug & Protect™ and it's what drove us to engage with our customers with a promotion for the big game in Indianapolis."

After all, "Customers decide how they'll engage with companies, how they'll receive information about promotions and new products, and how they'll get answers to questions about existing products. We wanted to see how our customers would react to a promotion centered around a big event. The response was really exciting," said Director of Customer Loyalty Sam McBride.

SafeMart ran the promotion free of charge as a benefit for current customers, with hundreds of submissions pouring in overnight. "We believe in interacting on a personal level with our customers. We want them to know that we are listening and that we will continue to open channels of communication on different platforms," said McBride. "We also believe in thanking our customers for their loyalty, which the 'SafeMart Safety' promotion did."

By last Saturday night, SafeMart had hundreds of responses from excited customers who hoped to have something extra to cheer for on Sunday. As it turned out, the game played out perfectly for the customers who favored New York and SafeMart has rewarded the hundreds of customers who won.

About SafeMart:
SafeMart has redefined home security. Delivering revolutionary protection and peace of mind, SafeMart delights customers across the country. SafeMart leads the industry with its interactive Plug & Protect™ wireless alarm system that empowers customers with cutting edge protection and control. SafeMart provides an unbeatable value and exceptional service with its award-winning LiveWatch alarm monitoring service. SafeMart is the most recommended security company in America.

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