SOURCE: SafeMart


August 25, 2011 12:20 ET

SafeMart: National Home Security Dealer for GE Security and United Technologies Company

CHICAGO, IL--(Marketwire - Aug 25, 2011) - One of GE Security's fastest growing national accounts, SafeMart has achieved rapid growth and consistently high service rankings from customers across the country. Many take this as a sign that the home security and alarm monitoring business is changing as companies focused on technology and customer service, like SafeMart, enter the market.

For decades, large conglomerates using in-home, installer-based delivery models have dominated the home security industry. Foreign conglomerates like ADT (owned by Tyco) often boost profit margins by charging customers installation fees and service charges. Rather than focus on customer service and innovation, some claim these international syndicates use hidden installation fees and long contracts to make money while locking customers into 3 to 5 year contracts.

In the last 5 years though, the home security industry has started to change as the sales and delivery processes move online. As more customers buy online, home security companies like SafeMart see higher web traffic, more sales, expanding customer bases, and are recognized by manufacturers like Honeywell and GE Fire & Security (owned by UTC) as key channels.

"SafeMart is the leader in the movement away from an installer-required home security model," says CEO Chris Johnson. "Our customers get the best customer service in the industry and save time and money, by customizing home security systems online and over the phone. Industry leading technology gives our team the ability to deliver the custom home security solutions, comprehensive 1-on-1 training and remote customer service."

Plug & Protect™ from SafeMart lets customers customize, purchase and activate a home security system in just days without ever paying extra for an unknown installer or expensive salesperson. This is a major shift in the $15 billion home security industry and according to Johnson, "it's comparable to what Dell, Amazon and Zappos did to their industries -- they lowered the customer's cost and improved the experience by moving the relationship online and simplifying a historically complex process."

About SafeMart
SafeMart has redefined home security. Delivering revolutionary protection and peace of mind, SafeMart delights customers across the country. SafeMart leads the industry with its interactive Plug & Protect™ wireless alarm system that empowers customers with cutting edge protection and control. SafeMart provides an unbeatable value and exceptional service with its award-winning LiveWatch alarm monitoring service. SafeMart is the most recommended security company in America.

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