SOURCE: VeriPrime, Inc.

December 01, 2011 14:04 ET

Safer Food for a Penny

MEADE, KS--(Marketwire - Dec 1, 2011) - A cooperative of cattle producers and feedyards is asking retail grocers and restaurants to join them in establishing a national system to eliminate E. coli from beef products.

Members of VeriPrime, Inc., of Meade, KS, represent 65 percent of the nation's fed cattle. They want retailers to collect a penny-per-serving to build a system of interventions to remove pathogens and real time monitoring of the effectiveness of the system.

VeriPrime is conducting a 45-day campaign asking meat packers and food retailers to unite in a national, coordinated end-to-end effort to improve the safety of beef products. The goal is to implement interventions at the source, making the beef safety system better.

The cooperative will begin by using two proven prevention technologies: beneficial probiotics and immunization of cattle.

"Cattle producers know these interventions are effective against E. coli," said Scott Crain, DVM, CEO of VeriPrime. "The problem has always been the funding to implement the system. All we are asking of retail grocers and restaurants is that they simply collect a penny to reimburse the cost of the interventions."

The system will work only with widespread adoption. Dr. Crain said, "The greater the level of participation by the beef chain the greater the impact on making beef safety better."

Additional details on the program may be found at As the 45-day campaign, proceeds VeriPrime will issue news releases and web site updates to announce the packers and retailers who have agreed to participate.

Contact Information

  • Point of contact:
    Dr. John Lawrence
    (903) 767-0616
    Email Contact