SOURCE: College Pro Painters

College Pro Painters

May 23, 2011 20:18 ET

Safety Tips, Paint, and the Age of Text Messaging

LONDON, ON--(Marketwire - May 23, 2011) - It's an innovative form of communication for an innovative company that cares deeply about the safety of student managers and painters, and it involves, of all things, a pair of thumbs.

College Pro Painters, the premier home exterior painting company that is run by young entrepreneurs, announced this week a new safety tip program to be delivered to student managers and painters through their cell phones via text messaging -- the favored form of communication among college students.

CEO Tony Valle, once a student painter and then College Pro franchise owner himself, knows the importance of safety on the job; it's a subject near and dear to his heart. In looking for ways to communicate the company's concern for its franchise managers, he came up with the idea of texting safety tips every Monday morning throughout the summer. It's a way of continuing the extensive College Pro Painters Safety training the students receive before ever going out on a job site.

"To me, it's a natural evolution in the company's constant push to communicate the importance of safety on the job," said Valle. "Given the demographics of the young people we work with, texting seems the most effective way to get our message across and stress the importance of adhering to job-site safety measures. Along with our student managers and painters doing a great job for our customers, safety is the company's number one concern."

For those who have yet to experience the joys of texting, it's a quick, succinct form of communication favored among young people. It involves the sender concentrating intently on his or her cell phone, while their thumbs skim across the keypad as text messages fly off into the ether.

Founded in 1971, College Pro Painters trains College Pro entrepreneurs and their crews how to run a small business, painting the exterior of customers' homes throughout North America -- over 25,000 homes annually. While the company stresses the importance of doing an expert job, it also holds student safety paramount. College Pro's comprehensive safety program addresses safety concerns and provides students continuous safety training while on the job. To this end, communication is the key.

"And since we are a company centered around youth," Valle continued, "we feel that promoting our message through texting is a good way to stay in touch and keep these young people safe."

And perhaps, in keeping up with the Jetsons, each Monday morning safety message might end in an appropriate TLK2UL8R.

About College Pro Painters:
In business for 40 years, College Pro is a North American student painting and window cleaning company that offers residential painting and window cleaning services during summer months in local communities. Student franchise managers and general managers have participated in charity events and donated services equating to over $900,000 to improve community spaces and housing in underprivileged areas across Canada and the United States. The company's core purpose, 'together, realizing potentials,' uniquely mentors and challenges students to become successful community and business leaders.


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