SOURCE: Sage Communications

Sage Communications

January 24, 2011 07:59 ET

Sage Communications Awarded U.S. General Services Administration Marketing Support Contract

Washington, D.C. Area Communications Firm Enters Into Multi-Year Agreement to Deliver Integrated Marketing Services to GSA Valued at Up to $20 Million

VIENNA, VA--(Marketwire - January 24, 2011) - Sage Communications, one of the fastest growing full-service marketing communications firms in Greater Washington, D.C. specializing in the government, technology, and healthcare markets, today announced that it has entered into a blanket purchase agreement (BPA) with the U.S. General Services Administration (GSA) for integrated marketing services in support of the Federal Acquisition Service (FAS). The award, which has a $20 million total potential ceiling value for the marketing support services and advertising/media expenditure, includes a 12-month base period with four option years.

According to the terms of the contract, Sage will develop and implement integrated communications strategies and programs to promote GSA's value and offerings among agency customers and industry partners. This includes, but is not limited to, media planning, traditional and social media outreach, design services, event management support, market research and analysis, and creative campaign development and execution. GSA BPA contracts support the Federal Acquisition Streamlining Act to reduce the administrative costs of acquiring commercial items and services.

"By using a multi-faceted marketing approach through both traditional and new media communications channels, GSA will be able to significantly increase the awareness of a wide range of solutions that help federal agencies to reduce costs associated with buying commercial products and services," said Len Johnson, President of Sage Communications.

"This is an exciting time at GSA and a great opportunity to partner with a firm that understands today's evolving government marketplace and the competitive environment in which we work," said George Price, Director of Outreach for FAS' Office of Customer Accounts and Research. "Our decision to select Sage was based on their ability to meet our current and future marketing needs and deliver the best value to the government."

About Sage Communications
Located in the Greater Washington D.C. area, Sage Communications is a full-service marketing communications agency specializing in the government, technology and healthcare markets. The company provides a unique fusion of public relations, advertising, marketing and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions to deliver custom, high-impact communications strategies and programs. Sage proudly supports several organizations and activities including the DC Jazz Festival, The Children's Inn at NIH, St. Jude's Research Hospital Annual Gourmet Gala, and The Children of Uganda. For more information, please visit our website at or contact us via any of the following social media links:

Contact Information

  • Media Contact:
    Julie Murphy
    Sage Communications
    (703) 584-5634